Rummy circle launches digital influencer campaign

RummyCircle gets a new digital influencer campaign unveiled by Games24x7 a Gaming company, the campaign has been Conceptualised by Spring Marketing Capital,  The campaign’s sole purpose is to deepen the connection between the game’s platform and players of the card game, Rummy.

Games24x7 has made Bollywood celebrities like Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh as a part of the campaign specifically targeting the North Indian segment, the same goes for South India the company partnered with Danish Sait and Sathish Muthukrishnan for Karnataka and Tamil Nadu regions.

The film gives a vivid picture of the emotions that gamers experience when they are in an exciting match with their opponents in the online rummy, which puts an idea on the minds of the viewers how the platform is alive and gamers can have a real-time enjoyment.

Avik Das Kanungo, director, brand and marketing strategy, Games24x7, said, “We are delighted to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India’s favorite card game and is becoming increasingly popular across the length and breadth of the country. At Rummy Circle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion.”