“Made in India badge” on Shopclues platform

With the call of Prime Minister Narender Modi to embrace locally made products. Brands are trying to turn people’s head towards made in India products and promote locally made stuff, in this category a new name appears, ShopClues, an E-commerce platform is adding ”Made in India” badges on products that are manufactured in India to increase the efforts of promoting locally made commodities. The E-commerce platform has also launched ”Atmanirbhar” section on its site that will have only locally made products across various categories like fashion, footwear, home and kitchen, electronics, jewelry, watches, and groceries, among others. In addition to it ShopClues has over 2,500 local merchants across India that locally manufacture their products.

ShopClues Chief Executive Officer Sanjay Sethi told PTI – We have a long working relationship with these manufacturers and their operations have been verified to be indigenous over the years,” He also added that to guide buyers on ”Made in India” products, they have been visually tagged and will be located in the new ”Atmanirbhar” store. Some of the domestic brands that they included in their platform are Digimate, Khadi, Pause, Clymb, Darkpyro, Ikall, Sukkhi, and Patanjali. Any brand or vendor with proof of manufacturing in India can avail this badge in 3-4 working days, Sethi said. “We have tagged about one lakh products in the ”Atmanirbhar Store”. This accounts for roughly 40 percent of the total brands sold on ShopClues. We are amplifying the ”Vocal for Local” campaign by actively marketing our ”Atmanirbhar” store and ”Made In India” badges,” he said.

The company plans to onboard new SME manufacturers/ sellers that can use the ShopClues” platform to merchandise products made by them.

”Made in India” badge is currently live on the mobile and desktop sites and will be extended to app users soon. PTI SR HRS.

The Gurugram-based E-commerce platform Earlier, in October 2019, announced its merger with Singapore-based Qoo10 Pte Ltd in a stock deal. Qoo10 is an e-commerce platform in Southeast Asia, which services small and medium enterprises (SMEs) through its localized online marketplaces in Singapore,