Home grown Tik Tok like APP “Chingari” sees massive growth in download

Chingari a Homegrown short video sharing app said it was working on significantly increasing its headcount to 200 people in the next few months to meet the manifold growth in traffic and user addition on its platform.

The company headquartered in Bengaluru said its app downloads have already crossed the one-crore mark from five lakh last month.

Chingari Co-founder and Chief of Product Sumit Ghosh said, “We have been witnessing massive growth over three weeks, which has accelerated further after the government’s ban (of 59 Chinese apps). We already have over 1.1 crore downloads and 70 lakh users every day on our platform,”

The app came into limelight after industrialist Anand Mahindra tweeted about the company, saying: “I hadn’t ever downloaded TikTok but I have just downloaded Chingari. More power to you” With TikTok which used to be a rival for Chingari the company has a lot of space to increase its operations at every level.

Sumit added that  Chingari is planning to put a 100-member team for content moderation in the coming next six months and also growing out its operations. He said, “We have a nimble team right now, about 20 people. But given the growth that we are registering, we will be investing aggressively and scaling up operations.

“We want to set up a 100-people content moderation team to strengthen that function to support the automated systems that we have, apart from other roles that we will hire for…we intend to have about 200 people in the next few months,”

Chingari was started by software development firm Globussoft, and the process to register it as a separate company is still on, Sumit said. The company is also in discussions to raise funds, but he declined to give details.

“Security of user data is of prime importance and we have strong privacy protocols in place. That is why we have data centers with AWS (Amazon Web Services) in the country. Our systems algorithms are designed to ensure that objectionable content, if any, does not get viral and is removed in time,” he explained.

Chingari is also focusing on expanding the base of creators and influencers on its platform. Sumit claimed about one lakh users are uploading five to six lakh videos every day on the platform.

“We want to create an ecosystem of influencers, creators, and users…We will be investing heavily on the content side and enhancing engagement. We will onboard enough influencers to take us to the next level,” Sumit said.