New Campaign for Himalaya Purifying Neem Face Wash By 82.5

Pimples can really be bad for our skin as experts say it. Pimples start when a pore in your skin gets clogged, usually with dead skin cells. Bacteria can also get trapped, causing the area to become red and swollen.
In the case of pimples, people tend to give out different solutions to the problem but Himalaya’s Purifying Neem Face Wash can be termed as the one-stop solution for Pimples. Made with herbal formula, it cleanses impurities and also clear pimples which gives a glowing skin. It’s a natural blend of Neem and Turmeric that brings together antibacterial and antifungal properties and prevents the recurrence of acne over time.
With this idea in mind, 82.5 Bangalore brings out the latest campaign for Himalaya Purifying Neem Face Wash, to clear out all the confusion relating to the choice of an effective face care solution. The campaign has been named ‘Pimple-free, healthy skin ka expert’ The campaign has been made by 82.5 Communications, Bengaluru. The film features a situation faced by a normal teenager who is looking for an effective solution for her first pimple. She at first is showered with plenty of advice which in place of being a solution is rather confusing for her. Her elder sister comes to her rescue and makes her understand that advice doesn’t mean anything unless it comes from Himalaya, the expert pimple eliminator. The campaign runs successfully through TVC, Print, and Outdoor media, as well as a series of attractive short films released on the digital medium.
Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company, said, “Himalaya has been a pioneer in offering safe, effective, and trusted skincare solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skincare products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign, we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”
Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, said, “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”
Himalaya has established its name in face care products. Out of all the product range under the umbrella brand of Himalaya, Himalaya Purifying Neem Face Wash has been a one-shot solution for pimple prone skin. The campaign is in itself a promise to its consumers that Himalaya can solve pimple problems most effectively.
Naveen Raman, Sr. Vice President & Branch Head, Bengaluru, 82.5 Communications, delved into the strategy behind the campaign saying, “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.
Ravikumar Cherussola, Group Creative Director, Bengaluru, 82.5 Communications, said, “No doubt, Himalaya is the expert on pimple-free, healthy skin. The creative challenge was to bring that out in an immersive and relatable story. Now we all agree that the internet is filled with advice, often with little credibility. The question is, online or offline, why take advice from people when you have a brand that has consistently solved pimple problems for crores of girls? Keeping that as the core thought, we came up with a cute story of two sisters. We have also created five short films where the little sister takes on the role of these so-called “advice-givers”.
Abhinav Chugh, Category Manager – Face Wash, Consumer Products Division – Marketing, The Himalaya Drug Company, said, “Himalaya is the most preferred brand in the Face Wash category. In current circumstances, we see ‘hygiene’, ‘health’, ‘protection’, and ‘trust’ increasingly gaining importance. Consumers are seeking security and credibility with scientific proof while looking for solutions to their personal care problems. As the leader in face wash, in this campaign, we want to bring to life that their favorite face wash not only cures pimples but also works hard to prevent them from reoccurring.”
Keerthika Damodharan, Brand Manager – Face Wash, Consumer Products Division – Marketing, The Himalaya Drug Company, said, “In the current scenario, where consumers are exposed to multiple advice, tips and hacks to tackle their pimple problems, they get confused. They look forward to a more trusted and proven solution. This communication assures consumers of Himalaya Purifying Neem Face Wash as the expert solution to their pimple problem that comes from the trusted house of Himalaya.”