Zomato’s New Ad Emphasizes on Safety Measures Adopted

Zomato, an Indian restaurant aggregator and food delivery start-up, has recently brought out an advertisement in the market, showing its viewers all the safety protocols that Zomato maintains when it comes to delivery of food to its valued customers.

The idea behind the advertisement revolves around bringing back the confidence and the trust among the app users who might be hesitant to order their delicacies from Zomato because of the ongoing pandemic.

The concept of “Ghar ka khana” has been shown in a very different angle claiming that it had become boring and monotonous for people who have been under lockdown for more than 100 days and people are craving to treat their tongue with something different and mouth-watering.

Though the advertisement cannot be termed as the first attempt made by the delivery startup to send out a message relating to the safety measures taken by the company, it can surely be said that this is the first one from the house of Zomato that features its signature sharp and witty style. The video displays eight measures that Zomato claims to undertake when it comes to food delivery in a safe and hygienic manner.

The latest advertisement is said to be better than one which the company released earlier when it resumed its delivery services. The earlier video was in the form of an announcement made by a Zomato’s delivery person about all the steps that they undertake to maintain hygiene and safety for their customers. The video was released by the company when there was a case of a food delivery person being tested positive in Delhi. The incident was a wake-up call for all such food delivery services operating in the market and companies like Dominos released an official statement to inform their customers that the delivery person, who got infected from coronavirus was not a service provider under Dominos.