Savlon Strikes With a New Surface Disinfectant

Savlon, one of India’s leading sanitary product company, has launched a new Surface Disinfectant commercial. ITC’s Savlon which is known for its various hygiene products has been ranked No 2 in the WARC Effective Global Index for their “Healthy hands chalk sticks” campaign. The WARC Effective specializes in tracking the performance and effectiveness of campaigns and brands. The campaign focused on promoting hand hygiene among school children.

Followed by that, they have introduced this Surface Disinfectant which is very much needed in these critical times. The product being a spray makes it much more efficient as shown in the ad. The commercial shows a normal household where the members are performing their chores. But with the help of Savlon’s new Surface Disinfectant spray, the process is quick, fun, and easy. It can be used on the surface of any possessions to make it germ-free.

The ad film has been conceptualized by Ogilvy and its main aim is to spread awareness about the product and its compelling need today.