Mamaearth Highlights It’s “Goodness Inside” Campaign

Mamaearth, a startup based on toxic-free natural self-care products is now celebrating its new campaign with the message that goodness is inside everyone and it depends upon the choice we make.

Mamaearth was founded by the husband and wife duo Varun and Ghazi Alagh. Specializing in baby products, health, and care products, the company is Asia’s first brand to get the Madesafe certification. The manufacturing of their products involves no inclusion of chemicals or animal testing and trials. It is 100% good and toxic-free and that is what they are promoting in their new campaign.

In this 60 seconds ad film conceptualized by Korra Worldwide, various lives of different individuals are shown carrying on the duties of their daily life. Our life is nothing but a series of decisions that we make each second and it solely depends upon the choices we make that would bring out our inner goodness. The ad conveys this message as bright and loud as possible.

In this COVID-19 situation, Mamaearth has also engaged in social activities like distributing free sanitizers and face masks to people in need through their best ambassadors. In this campaign, they reach out to people and influence them to make good choices.

Ghazal Alagh, Co-Founder and Chief Mum at MamaEarth said “Millennials want to do good and steer their families into a better tomorrow. That’s why we call this generation ‘Generation Good’. At Mamaearth, we share the same values and moral compass as Gen Good. Our new tagline ‘Goodness Inside’ is a promise that we will do what is right for our consumers and for Mother Earth by staying loyal to our product roots of toxin-free purity and natural goodness.”

 “Goodness is not a gift or a superpower but a choice you make every day. And for us, the stories for the brand campaign lay in the lives of these everyday heroes living around us who make these little choices. We’ve kept the stories simple yet powerful for anybody to take inspiration from. I am sure this campaign shall inspire a new breed of do-gooders who will change the world one act at a time, just like Mamaearth,” says Deepak Kumar who is the Creative Head of Korra.