Whirlpool Launches New Campaign; Washing Machines To Sanitize Clothes

Whirlpool of India, a prominent name in the field of home appliances, has launched a very unique campaign much to the need of the hour named  #SanitiseWhatYouWear. The campaign has proved to be an answer to people’s query and concern relating to cloth sanitization because even clothes can be a carrier of the virus back to our homes. The campaign spreads the message of sanitizing clothes by bringing forward comparison between sanitizing and washing of clothes and how a washer with an inbuilt heater can prove to effective in killing 99.9% of germs. 

With the increase in consumer demand in the health and hygiene sector, the campaign will kick start with approximately 500 mothers who will be joined with the largest community for mothers that is Momspresso. The mothers will highlight the effectiveness of improved personal hygiene habits, and also sanitization of clothes which will in turn work towards curbing the spread of the virus and germs. The campaign will go live on Whirlpool’s social media platforms for a better and more convenient customer reach.

Coming to the technology introduced by Whirlpool the home appliance brand is bringing into market a fully automatic top load washing machine, which has an advanced in-built heater technology. These top in class washing machines gives a two-way benefit to users by not only helping them to kill germs effectively but also have enhanced features and innovations for a clean and hassle-free washing experience.

Continuing with the brand philosophy, the product is an example that Whirlpool stands strong with its commitment and bring out innovative solutions as per the need of the hour and also has the capacity to capture customers heart with its innovations.

Stain removal technology – The product brings forward a 6 stage washing process that involves utilizing varying water temperatures & wash motions, this ensures a tough stains removal like mud, grass, ketchup, etc. The Inbuilt heater additionally helps the machine to remove 50 different types of tough stains even after a time span of 48 hours.

Customised Fabric care – Whirlpool Washing machines come with three different types of Hot water – Warm, Hot & Allergen free. This ensures that the fabric does not get damaged and also ensures proper sanitization washing and caring of clothes.

Eco wash – Whirlpool machine which has the widest range of 5-star energy rated machines has a very unique feature the Eco Wash mode. It optimally brings to use water and energy during every wash and also comes up with the best washing experience for its customers.

KG Singh, vice president – Marketing, Whirlpool of India said, “Consumers today are more vigilant of their health and hygiene than ever before. Keeping in mind the need of the hour, Whirlpool has fast-tracked its efforts to provide superior Sanitization along with best in class Wash Performance with the launch of the WhiteMagic Elite Plus range. This feature is also present across Stainwash Pro and Bloomwash Pro ranges through a special anti-bacterial cycle that ensures up to 99.9% germs and allergen-free wash. This innovation comes from over 100 years of expertise of Whirlpool in building washing machines leveraging its proprietary 6th Sense algorithms.”