BYJU Ropes In Kichcha Sudeep To Launch Its First Regional Ad-Campaign In Karnataka

BYJU’S for its first-ever television ad-campaign in Kannada has come together with famous Kannada Actor Sudeep Sanjeev. The Edtech company in an additional attempt to increase its customer base have also worked with Mahesh Babu in two new ad-films in regional language Telegu. The films are a combination of information, entertainment, and humor, showcasing the increasing trend of online education among the students and also an attempt to encourage parents to opt for online education, which will eventually fulfill the growing needs of their children. 

The film, conceptualized by Spring, highlights that tech-enabled learning could be fun for the students and they can really grasp their concepts well when they switch to BYJU’S for their lessons. The campaign features a talk show with the superstars playing the role of a host, the Kannada & Telegu shows has been named- “BYJU’S M3 – Mane Mane Mathu” and “BYJU’S I2R – Intinti Ramayanam” respectively. The talk is all about the common concern in every household relating to  – “How should children learn?”. The ad film runs with an objective to bring out the importance of conceptual and online learning for both the students and parents.

Announcing the launch of these ad-campaigns, Mrinal Mohit, Chief Operating Officer, BYJU’S said, “With Kichcha Sudeep on board, we now have three superstar brand ambassadors helping us create awareness in the South Indian market. We strongly believe that every state in South India has a rich yet unique culture. To truly touch the lives of people and create more deep-rooted awareness, we have customized our approach to people from different regions and it has given us great results. With our latest ad campaign, we want to further convey that BYJU’S is the only learning program a child needs for all their after-school learning needs. The on-going crisis has led to a substantial shift in the mindset of parents who are becoming more accepting of online learning platforms as they are witnessing its impact in real-time. With the immense popularity that Sudeep Sanjeev and Mahesh Babu both enjoy, we are confident that we will be able to continue the momentum and address the common apprehensions that parents have about online learning solutions.”

Speaking about the partnership, actor and father Sudeep Sanjeev, said, “I am excited to be associated with BYJU’S not just as an actor but also as a parent. I firmly believe that it’s important for parents to adapt to what’s best for their children in these changing times. Tech-enabled learning can have a long-term positive impact on a child’s learning journey and eventually eliminate the need for mindless memorization and rote learning. In all these aspects, BYJU’S has transformed learning and I am truly happy to be a part of this campaign.”

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Speaking about the partnership, popular actor and father of two, Mahesh Babu said, “I am excited to be a part of this campaign by BYJU’S because, as a parent, I truly believe in their vision and the message they want to share with the world. Parents play an indispensable role in shaping their children’s learning habits and it is crucial that they encourage conceptual and lifelong learning. With technology-enabled platforms like BYJU’S, they can help and empower their children to continue learning even in these uncertain times from the safety of their homes.”