Delhi Airport Launches #DELnavigate Campaign On Instagram
Due to this COVID-19, people are shut in their houses and are not free to visit other places. This lockdown has curbed travel enthusiasts since transport facilities have been completely shut for the past two months. Delhi Airport along with the 22feet Tribal worldwide has launched a new campaign “#DELnavigate” to make people virtually experience the places in India.
The people can now travel to certain domestic destinations through the Instagram app. They have launched four accounts covering four zones – @DELNorth, @DELSouth, @DELEast, and @DELWest. The pages will have story highlights through which they can witness various popular destinations of our nation.
“In today’s time with respect to the Covid-19 scenario, the role of social media for the consumers has become even more important than it was ever before. This activity was a way to let them experience a bunch of exotic destinations they have visited, or want to visit, vicariously,” says Debashish Ghosh, National Creative Director of 22feet Tribal Worldwide.
The main aim of this initiative is to make people virtually experience places by staying safe in their homes.