Usha International Reaches Out To Farmers Via New Radio Campaign

A radio campaign to connect with farmers for its SprayMax range of agricultural sprayers is launched by Usha International, a Consumer durables company. The campaign highlights how Usha’s agricultural sprayers, equipped with modern technology, help reduce human fatigue while increasing farm productivity.

The radio campaign is running on air across relevant agriculture and health programs in the states of Jammu and Kashmir, Maharashtra, Madhya Pradesh, Rajasthan, and Tamil Nadu. The farmers use sprays for controlling herbicide, fungicide, and weedicide.

Sandeep Saxena, AVP, power products, Usha International, said, “For a nation realizing the potential of an agrarian economy witnessing an agricultural resurgence, the main focus is on how to get the optimal yield. While a good monsoon always helps, there are other aspects that need looking into as well – one of them being infections/damage of various kinds that need to be prevented for the harvest to be bountiful. This campaign is aimed at spreading awareness about the advantages of using Usha’s agricultural sprayers.”