TVS Motor launches “Hum banayein, jo aapke dil chaahe” campaign

TVS Motor Company has launched a new campaign to promote their dual technology idea in their vehicles.

The commercial features Cricket star, MS Dhoni, and Cine Star, Amithab Bhachan who are their brand ambassadors. In the ad, they introduce the brand’s dual-platform Fi technology. This is the first company in India to launch such a dual platform. The vehicle is equipped with Ecothrust Fuel Injection and Race Tunnel Fuel Injection to give extra 15% extra mileage and extra throttle.

“The campaign brings together Amitabh Bachchan and MS Dhoni and their coming together itself is another first. Both are Indian legends with a long association with TVS Motor Company, and they introduce India’s 1st and only dual-platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers,” said Aniruddha Haldar, Marketing Vice President of Commuter Motorcycles, scooters and corporate brand, TVS Motor Company.

“As their partner for this launch, we had an interesting task of delivering communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India. Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch,” said Nitin Karkare, CEO of FCB Ulka.