LIZOL Launches its first-ever Disinfectant Concentrate claims 99.9% Germ Kill efficacy
Today, one of RB’s leading disinfectant brands, Lizol announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner. Across e-commerce platforms, in India, the product is Lizol’s first-ever disinfectant concentrate to be sold exclusively. Keeping in mind the significant growth retail e-commerce has seen in the country. The product will be initially available in Citrus variant and in two different sizes – 900 ml and 1.9 litres.
Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection being at the forefront in its collaborative fight against Covid-19. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.
Commenting on the launch, Sukhleen Aneja, CMO & marketing director, RB Hygiene, South Asia said, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behavior.”
It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly. RB showcases its commitment towards consumer centricity by ensuring a greater degree of consumer convenience with this product innovation
“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutable giving consumers more than 100 uses from just one bottle”, says Dr. Navin Sharma, Head- Innovation Hub at India R&D, RB Hygiene.