‘Store on wheels’ Campaign aims to bring consumer brands to their doorsteps

A new campaign called ‘Store on Wheels’ is recently launched by experiential marketing agency, Brand Street Integrated. Since stepping out during a pandemic can be very inconvenient, especially with lockdowns in place, the concept was to bring brands directly to consumers at their doorsteps.

According to the agency, it has been expanded to nine cities with more than twenty national and international brands, since the launch. With most of the consumers staying at home, Brand Street joined hands with resident welfare associations and supported the cause of “stay safe inside the home” while taking proactive steps to create a platform for essential and non-essential category brands to reach consumers directly.

Surendra Singh, chief business officer, Brand Street Integrated, said, “We launched this concept with a motive to not only deliver essential products to consumers but also offer a unique experience. We appreciate the trust shown in us by the brands and helping in fulfilling the needs of the consumers during these distressed and unprecedented times due to the pandemic.”

Anuj Arora, head marketing, domestic textiles business, Welspun, said, “We are glad to have started this pilot on the concept of making our brands – Spaces and Welspun available at consumer doorsteps. Our category of home textiles is a very touch and feel driven category and we were ideating on multiple ways on how to make the shopping experience to the safety of consumer doorsteps.”