Marico ropes in Mullen Lintas to handle Creative duties of Veggie Clean

Marico is out with its new product in the market called the Veggie Clean, which works as a vegetable and a fruit cleaner. In order to launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency also has the responsibility to handle Marico’s edible oil brand Saffola.

The current situation demands proper health hygiene so consumers’ demand for such a product are also on a rise and has become the top priority. Besides hand, home and kitchen hygiene people are also in search of products which take care of germ control, even in veggies and farm produce . Marico took a step towards it and bridged the gap with its innovative solution Veggie Clean that works towards ensuring vegetable and fruits germs free.

The agency will be working towards the brand positioning in the customer’s mind and also assist with the product launch, not only that it will also put efforts towards advertising campaigns and effective communication strategy for Veggie Clean. Out of all the responsibilities the agency has in its list of work needs to focus on the brand’s digital presence across various social, digital, and e-comm platforms.

Talking about the win, Hari Krishnan, CEO, Mullen Lintas said: “Over the past few years, personal and domestic hygiene have become paramount for consumers across the country, which has led to many new behavioral trends and habits. We are delighted that Marico has assigned us the creative duties for Veggie Clean and our task is to create a permanent place for the brand across the many kitchens of India. This will be a digital-first brand and teams have already begun the work to craft the brand idea and seed the brand message.”