Tata Capital changes brand tagline to ‘Count on Us’

A  brand new tagline is here for Tata Capital . Tata Capital involved in financial services under the Tata Group has introduced a new tagline for itself ‘Count on Us’. The former tag line of the brand  “We only do what’s right for you “, has been altered for the first time since the inception of the company in 2007.

Tata Capital has made its name over a period of time in the last 14 years and has written a remarkable growth story for itself, keeping trust as its core value in place . The company has developed gradually, and has adapted the dynamic business environment as well as the changing  customer expectations which have eventually helped the company to reach its goals and meet up with the stakeholders demands. In its effort to make a name for itself and drive a change as well as  fulfil customers’ demands Tata Capital  has brought a transformation in itself with a new tagline . The company works on the principal of ‘delivering on promises’ which is one of the most desired qualities looked forward by customers while choosing a financial partner  . The brand  also has focussed towards the establishment of a strong medium of communication with its stakeholders, which can be significantly understood through its presence on digital and social media . The digital media presence marks the capacity of the brand in building a stronger connect with the younger generation . In this scenario when things are getting more and more digital, the organisation has brought into use its social media handles to mark the launch of its new tagline ‘Count On Us.’

Explaining the reason for the new brand tagline, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “As part of our brand transformation journey, in which we blend the old with the new, we felt it is the right time to look at an invigorating and fresh positioning and a new brand promise.  Our new tag line ‘Count on Us’ will now be used for all our internal and external communications.”