Carbonated water brand Perrier launches its first Digital Campaign in India

In its first-ever digital campaign, Hindustan Liquids has made an effort to highlight the various uses of its product and increase consumers reach. The campaign named #ThePerrierConfluence has specifically been launched for the company’s iconic French brand- Perrier. The campaign will bring in influencers from different backgrounds who will talk about the idea of ‘making your own Perrier-infused drink’.

The motive behind indulging influencers from varied walks of life is to show that each beverage created by them is a reflection of their personality, and also in return helps to focus on the versatility aspect of the Perrier Carbonated Water. The heart of the campaign talks about expressing the all-rounder feature of the drink and that the Perrier can be a perfect drink for people who desire it anytime and for any mood. The campaign, #ThePerrierConfluence projects that the drink has many forms in it, like it can be used as an immunity booster or for fitness enthusiasts, to a drink in cocktails parties or can be a simple coffee with a twist,  in all the situations the drink can perfectly blend to suit everyone’s style and taste.

The campaign aims to encourage and inspire consumers to make their variations and versions of drinks with everyday ingredients found at home. Ms. Chandni Kohli Dhall, Chief Marketing Officer, Hindustan Liquids Private Limited – Perrier, India said, “At Perrier, we are taking this time for our consumers to master the art of creating their own drinks from scratch. #ThePerrierConfluencecampaign will particularly emphasize on how everyone and anyone staying at home can nudge their inner artist while choosing a healthier alternative because you don’t have to be a professional to whip up a great drink!”