HDFC Life launches Campaign in COVID times

HDFC Life, India’s leading life insurance company has launched a new campaign to make the public more aware of the insurance plans and policies and why it is important in such critical times.

The current situation is the best example of uncertainty and how pandemic occurs when we least expect it. In such a scenario, having life insurance is the best way to keep our families and loved ones safe. Produced by Leo Burnett, the 25 second commercial tells how uncertain the times are and how insurance helps in keeping our families safe and secured.

“Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well-being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality,” said Pankaj Gupta, Senior EVP (Sales) and Chief Marketing Officer of HDFC Life.

He also said that according to a recent survey “Swiss Re Report” it has been found that there was a huge protection gap of 92.2% in India where people are either underinsured or uninsured. This campaign aims to create awareness in that area and help people make the right decision for their future.

“These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones,” said Rajdeepak Das, Chief Creative Officer at Leo Burnett, South Asia branch.