Disney Channel to Launch ‘Imagine That’

Disney Channel on September 6th, 2020 is all set to launch ‘Imagine That’. The show is all about DIY in a whole new way,  and it inspires kids to reuse different kinds of stuff through DIY. The channel for this has onboarded three different brands as its partners, they are Cello ColourUP as the presenting sponsor, BYJU’S is powered by Sponsor and ITC Savlon as an associate sponsor.

The show aims to encourage the young creative minds of the nation. It will work towards flourishing a child’s creative mind by introducing cycling as a part of the core theme. The show will be hosted by Rob who is a popular illustrator and creator, Rob will inspire the kids to imagine, experiment and repurpose the everyday items through their imagination in the world of DIY.

“We have always been at the forefront of providing wholesome entertainment for our young audiences. Coming off the success of our animation shows in the summer, we are now happy to launch a series that will encourage kids to express themselves and make repurposing a part of their everyday life.  We are excited to have three brands as partners on this journey, including Cello ColourUP and BYJU’S who see the value in this unique format such as Imagine That”, said Anuradha Aggarwal, Head – Infotainment and Kids, Star India.

“With Cello ColourUP, we help nurture and encourage the natural creativity and unfettered imagination in a child. We believe that Disney Imagine That will inspire and motivate kids to open their minds to upcycle through creative DIYs. We are excited to partner with Disney Channel India to help us engage with our audiences in a new and engaging way”, said Tanveer Khan, Director – Marketing, BIC Cello (India).

“BYJU’S has consistently been working towards the creation of active learners and the enhancement of creativity amongst children. We have a long-standing association with Disney through our learning series which has been loved by kids across. We are now looking forward to extending this association with Disney Imagine That which we believe will bring a fresh perspective to DIY and help shape the creative young minds of our country,” said Atit Mehta, Head – Marketing, BYJU’S