Pitchfork Partners wins PR and Digital Mandate for Advertising Standard Council of India.

The Advertising Standard Council of India (ASCI) has announced that Pitchfork Partners have won their PR and Digital Mandate and will be in charge of their digital platform and public relations.

Due to COVID-19 pandemic, companies and brands are opting for new and innovative business approaches to offer efficient service to their users. Pitchfork Partners is a strategy consulting firm that specializes in clientele management. The company will maintain the digital platform and reputation of the firm and its shareholders. The company’s main function is to strengthen the communication of ASCI with its shareholders to ensure safety to its customers.

“When it came to choosing our communication partner, we wanted people who could synergize with ASCI’s vision and direction, refresh its communication, and ensure that our connection with consumers strengthens more than ever before. We are delighted to have Pitchfork Partners as our communication experts. Pitchfork’s young team and expertise will help us achieve our mission,” said Rohit Gupta, Chairman of ASCI.

“We are elated to partner with ASCI. With the growth in miscommunication through advertisements which in turn harms the consumer, especially in these times, ASCI has a very important role to play. The new consumer protection regulations mean great empowerment for consumers. This is an opportunity for ASCI to make an even stronger impact and underscore its leadership role in consumer protection and responsible advertising. Pitchfork Partners will assist ASCI through its strategic counsel in this effort,” said Jaideep Shergill, Co-founder of Pitchfork Partners.