Multi-Platform Campaign “We Are India” Launched by JioSaavn

JioSaavn has rolled out its latest multi-platform marketing campaign, in an attempt to acknowledge the efforts of regional artists who had showcased an exemplary work in the field of regional music.

The music streaming app has displayed some selected playlist and podcasts for the listeners in various Indian languages such as Assamese, Bengali, Bhojpuri, English, Haryanvi, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.

The campaign will be circulated, through a cross-platform marketing technique that will be done via in-app programming, network audio and display ads, YouTube, Instagram, and off-platform digital ads.

It is an effort to serve the purpose of Indian music lovers who are in search to rediscover the heritage and culture of India through music from the present-day artist. The campaign will run throughout the month of August in the form of a mini-documentary series which will take viewers on to a musical journey with well-known artists via YouTube. Some of the notable names featured in the series are Harshdeep Kaur (Punjabi), Job Kurian (Malayalam), Taba Chake (Nyishi), Siri (Kannada), Lifafa (Hindi) and GV Prakash (Tamil).

Akhila Shankar, director of the brand and communications at JioSaavn, said, “We are launching ‘We Are India’ to celebrate regional excellence – film, mainstream non-film, and independent music and podcasting. By collaborating with these artists, curating our platform, and promoting their inspirational stories, we are facilitating deeper engagements with our target audience through its preferred medium – music.”