Nestlé’s Special Masala Noodles Campaign Tells The Rich Diversity Of India

Nestlé’s Maggi has been a part of Indian households for many decades. Starting from kids to grandparents, Maggi is everyone’s go-to dish. The seasons may change from monsoon to spring but the only constant in all times is the acclaimed “2 minutes” Maggi.

Nestle has recently launched a new commercial introducing their new “Special Masala Noodles.” The 45-second commercial showcases the diversity of our country and the herbs and spices found all across the various parts of India. It talks about how these spices make up the taste of India and how Maggi does just that to add flavors to our life.

“Maggi masala noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of MAGGI. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices & herbs. This comes together to create MAGGI Special Masala noodles which leave a lingering taste of India’s vibrant spices in every bite.” Said Nikhil Chand, Director of Foods and Confectionery, Nestle India.

Maggi’s signature masala comprises 20 spices which give it a unique taste like no other and gives us the “special” experience.