Liebherr Group Partners With Rediffusion To Launch Its First TV and Digital Campaign in India

India is a land of food and keeping it fresh is of prime importance in every Indian Household.  In such a situation, this festive season Liebherr Group along with Rediffusion has launched its first-ever TV and Digital campaign in India which talks about Liebherr’s Duo Cooling technology that works by lessening down moisture loss and also helps to keep food fresh for a longer period of time. The campaign is all set to run during this festive season in Kerala and soon after that, it will make its way towards the rest of the country. It will capture all TV channels in Kerala and also selected digital platforms throughout the month of August. 

Radhakrishna Somayaji, Director Sales, Liebherr Appliances India said, “Liebherr appliances Globally stand for its excellence in quality & German engineering. After firmly establishing our distribution network in India, our focus is now to bring into the country the latest and advanced refrigeration technologies that we have developed over the last 65 years. The first in the series is our DuoCooling Technology, which helps consumers preserve the freshness of their precious food longer. As South India, especially Kerala has been one of our important markets, we decided to ring in the festivities of Onam with our new technology launch in this South market first”.

Navonil Chatterjee, Jt.President and Chief Strategy Officer, Rediffusion said, “Globally when you think of refrigeration, you think of Liebherr. The brand swears by Quality, Innovation, and Design and DuoCooling is one more breakthrough in the science of preservation from the Liebherr stable. There is a certain direct, to-the-point and minimalistic communication grammar that hi-tech global brands follow and our DuoCooling communication is straight from that no-nonsense mould. And there is a stunning visual device of the ‘freshness lock’ which has been employed to dramatize our product story. In short, the appetite appeal in the communication is designed to ensure that if you love food, you will end up loving Liebherr”.

DuoCooling technology is the first among the list of technologies that the company has planned for India. The company which has worked towards the art of preservation since 1965 believes that this technology in refrigeration will benefit the customers with an experience of high-quality preservation which is very apt for Indian Households. 

Talking about the company, Liebherr India Pvt. Ltd. is a wholly-owned subsidiary of the German multinational equipment manufacturer Liebherr Group. The company launched its refrigerators in India in 2018.  It is well known around the world over for its premium and innovative refrigeration technology since 1965, the company has set up its own manufacturing unit in Aurangabad where it produces refrigerators which are specifically designed for Indian weather conditions and also fulfill specific market requirements.