Harbhajan Singh Is Brand Ambassador of eBikeGO
eBikeGo, a leading electronic mobility brand has roped-in famous Indian Cricketer, Harbhajan Singh as their new brand ambassador. The company now aims to reach more audiences and widen their market by taking considerable steps. Their e-bikes offer contactless mobility which suits the new normal which is the main point of consumer attraction.
Commenting on this new partnership, Harbhajan Singh said, “eBikeGO is a new-age mobility companion, and its efforts in the area of a clean and green commute are commendable. I look at this association as a great opportunity and as my own way of contributing towards sustainable mobility and a cleaner environment in our country. Months of lockdown in India have led to a drastic drop in the levels of pollution. For the first time in 30 years’ people from Jalandhar could see the Himalayas, and my dream is that this be our future too.”
With Punjab as their home base, the company is now operating in areas like Mumbai, Bengaluru, Delhi, Hyderabad, and Jaipur. They are now focusing on expanding their market to other cities like Chennai and Pune. They also look forward to capturing 10% of the electric two-wheeler sector market by 2020.
“Harbhajan is a youth icon yet his appeal cuts across age groups. We are excited to collaborate with him as his persona fits well with the brand. Not many know that the cricketer is a bike enthusiast and loves to travel too. He also shares his roots and culture with the company that was also born out of Punjab. His concern about the environment, go-getter attitude, and a unique ability to deliver all-round performance resonate deeply with our brand. We are in the middle of scaling-up our operations and looking to capture 10% of the electric two-wheeler market by 2022. We are continuously evaluating various business models for both our B2B and B2C customer segments. At such a critical juncture, we believe our association with Harbhajan will play a big role in helping achieve the goal of taking e-mobility to masses,” says T Irfan Khan, Founder and CEO of eBikeGo