Nescafe Restarts Life with “Karne Se Hee Hona Hai” Campaign

Nescafe, India’s renowned coffee brand has now launched the “Karne Se Hee Hona Hai” campaign to help people rekindle their spirits post lockdown. Just as the lockdown restrictions are easing people are slowly getting out of their houses and restarting their lives. This new campaign shows how the world is filled with opportunities and how wonderful it is to restart our life once again. 

The one-minute 30-second commercial conceptualized by McCann India showcases different types of individuals leading their own lives with hope, dreams and hard work amidst the lockdown. The ad with a bright and uprising background music lifts our spirit and delivers the essence of the campaign that “Only doing will make it possible.”

“At a time when India is restarting after a prolonged crisis, Nescafe through this campaign speaks of the spirit of purposiveness and resilience. ‘Karne Se Hee Hona Hai’ – a phrase that captures the positivity, hope and optimism of the youth and those who take it upon themselves to be at the forefront to restart, infuse life and purpose into their passion,” said Prasoon Joshi, CEO and Chief Creative Officer of McCann India. 

Commenting on the campaign Sunayan Mitra, Director – Coffee & Beverages, Nestlé India said, “The spirit of determination and tenacity forms the essence of this campaign, wherein a mug of Nescafe is an ally, in the journey towards purposeful living, irrespective of the circumstances. The challenges, as a result of the current crisis, are significant. However, it is also a chance for everyone to take a moment and look at the bigger picture, adapt to the new world, and restart lives through conscious action. Nescafe, the purposeful ally, motivates and supports consumers in this endeavour, while they go about restarting their lives in the evolving reality with hope, optimism and positive actions.”