Fast & Up Unveils a Digital Film to Spread Awareness on Boosting Immunity

A digital film with brand ambassador and celebrity nutritionist Pooja Makhija is launched by the Nutrition brand, Fast & Up. The aim is to spread awareness about boosting immunity in the right and natural way.

With the ongoing pandemic, immunity has become the quintessential ‘buzz’ word with everyone wanting to strengthen and boost their immune system with several available solutions. However, is that enough ask Makhija in the new campaign and says “Woh protection hi kya jo perfect protection na de?”

The film further highlights the importance of consuming Vitamin C in its natural form with Amla and Pooja Makhija talks about Fast&Up’s effervescent immunity booster Charge as the most effective way to do so.

Through this film, Makhija raises an important point of building a good immune system as that is the best shield to protect ourselves in the given times and reduce the risk of falling ill.

Varun Khanna, co-founder, Fast&Up said, “As a brand, we have shared views with Ms. Makhija on making quality nutrition a priority for prevention and not a remedy in times of a crisis alone. Long before the pandemic, we were talking about taking Charge of health and boosting immunity to strengthen the body’s defense system. Indians are already awakened to the importance of good health and nutrition and at Fast&up, we are trying to cater to this growing demand.”