Friends Dry Pants Gives Freedom From Incontinence

Friends dry pants, a product of Nobel Hygiene have launched a new campaign “Aazadi Mubarak” to free people suffering from incontinence. With improved and new features, the dry pants help people come out of their houses freely without the fear of facing embarrassment.

The dry pants are designed to fit the Indian body and could withstand for around eight hours. They have high absorption power and could absorb up to one liter. They prevent bad odors, contain anti-bacterial quality, and are made up of soft and good quality cotton to prevent rashes. The dry pants could be easily worn by both men and women under their attires comfortably.

The sixty-second commercial shows a group of senior citizens planning a trip where one refuses to join due to his constant urination problem. For which another friend offers a solution for his inconvenience by showing Friends Dry Pants and how easy it is to be worn and roam free with no limitations. 

The company has conducted various researches to make sure the product served its purpose and is suitable for all sorts of people experiencing this inconvenience. “The 2 most common words in most articulations were “trapped” and “jailed”. People get trapped inside the houses and rationalize their life around this condition. The families become enablers, because of the exalted role of elders, their reluctance to address the problem, and general taboo,” said Kartik Johari, Vice President of Marketing and e-commerce at Nobel Hygiene. 

The campaign also aims to create awareness about this issue among the public and make them understand that this condition is quite normal and not something to be made fun of or to be embarrassed about.