Nykaa Partners with Netflix for “Beauty in her Story” Campaign

Stories are everywhere and the film industry never runs out of stories to tell. Nykaa has now launched “Beauty in her Story” campaign along with Netflix to bring out the stories of women with an undying spirit.

The sixty-second commercial shows various women characters from Netflix shows and the journey they go through in their stories. Starting from Laxmi Agarwal, the ad shows the brave women of Netflix from shows like The Crown, Money Heist, Delhi Crime, Orange is the new black and ends with Gunjan Saxena–The Kargil Girl.

This campaign was launched with the release of Jhanvi Kapoor’s Gunjan Saxena- The Kargil Girl and it also features a short video of Jhanvi prepping for the role by interacting with the war veteran, Flight Lieutenant Gunjan Saxena. They have also planned to release an Instagram filter which will enable various professionals to share their uniforms which will help users to create valid and uplifting content.

Anchit Nayar, Chief Marketing Officer, Nykaa said, “With Netflix, we are excited to celebrate inspiring stories of women who have followed their heart and pursued their passion. Every woman’s journey is unique and every part of it, encapsulated by the fearlessness, fun, as well as the flaws, is beautiful. We are very excited to see our brand ambassador Janhvi Kapoor showcase the grit and determination of Gunjan Saxena. Along with Netflix, we hope to inspire our viewers to follow their dreams and celebrate the beauty in their stories”