Bosch Busts Myth of Dishwasher in Indian Households

Bosch India, a leading home products and service company have launched a new campaign “Indian Kitchen ka Dishwasher” to promote its product and eradicate the myths about dishwashers in Indian households.

The Indian cuisine is known for its extreme spice and masala combo. This extremity is seen also in the stains it leaves on the dishes. Bosch gives a solution to this problem with its new improved dishwasher technology.

They have launched a series of 30 seconds commercials to show how effective the product is in various households. The ads show that the dishwasher is easy to use, removes tough stains, clean and hygienic. The commercials show ensuring conversations between a mother-in-law and her daughter-in-law, a maid and her boss, a couple concerned about their baby’s hygiene and a couple throwing a party.

 “Before the lockdown, the dishwasher category in India was at a nascent stage but the heightened need for personal hygiene and convenience as an outcome of COVID-19 has accelerated awareness and demand for this product segment allowing aspirational customers to live a hassle-free lifestyle. We are excited about the vast possibilities for dishwashers in India and believe in the coming times we see it gradually featuring in their ‘top appliances to buy’ list,” says Neeraj Bahl, Managing Director and CEO of BSH Home Appliances.