Deloitte Confirms Acquisition of Spatial Access, Indian Media Audit Firm

Today, Deloitte Touche Tohmatsu India LLP (Deloitte) announced the acquisition of Spatial Access, one of India’s leading specialized advertising and marketing advisory and analytics firm.

Spatial Access was founded by veteran advertising leader Meenakshi Menon. The acquisition was made to enhance the organization’s advisory capabilities and enable brands to make more efficient Advertising & Marketing (A&M) decisions.

The aim of this strategic move is to bring best-in-class solutions from two leading industry players – integrating knowledge-driven sector expertise by Spatial Access with the technology and advanced data analytics skills of Deloitte. The brand marketers will gain deeper insights on consumers and advertising avenues that will further help position marketing spends as a strategic business investment.

To reinvent the ‘Future of marketing’ Deloitte will also help brands instill global marketing best practices. Deloitte’s acquisition announcement comes amidst the COVID-19 pandemic, which has compelled businesses to scrutinize their marketing and advertising budgets with a fine-tooth comb in view of market disruptions and changing consumer behavior.

By implementing strategies based on analysis and impact-based performance brands can now have access to insights on optimizing their Advertising and Marketing (A&M) spends.

Speaking on the acquisition, Chandrashekar Mantha, Partner, Media, and Entertainment Industry lead, Risk Advisory, Deloitte India said “Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives. Our endeavor is to help brands address their business challenges by introducing value-added, and differentiated tech-enabled solutions across the A&M value chain.”

On working with Deloitte, Meenakshi Menon, Founder Spatial Access said, “We are excited to be a part of Deloitte. At Spatial Access, our differentiator lies in understanding the key challenges of the advertising and marketing fraternity. We have an insiders’ view of the industry. This proposition – combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and most importantly, deliver significantly enhanced value to our stakeholders.”

In the industry Spatial Access has been able to carve its niche with solutions in media spends advisory; Deloitte’s takeover would enable advertisers and marketers across the country to benefit from this combined domain expertise.

The levers and media consumption in the business is rapidly changing. The current state of consumption demonstrates the fragility of the media and marketing environment.

Therefore, this is an opportune time to harness the power of domain knowledge and emerging technologies to refine insight from the evolving consumer sentiment while ensuring that all investments deliver the highest possible value.