Camel’s New Campaign Claims Everyone To Be An Artist

A new product, Fluid Acrylic Colours, has been introduced by Camel which is a series of 3 varied kits that contain ready to pour colours and can be used in exciting fluid art. Art and painting is something which scares away people from trying because the result can be very different from the expectation but Fluid Acrylic Colours kit is specially designed for both freshers and experts in the world of painting. Camlin for the same has launched a new campaign named #IamAnArtist in association with BC Web Wise.

The campaign has in it a mix of introductory tutorial videos which makes it easy for the audience to understand the fluid art process and bring out the artistic side of people, along with content which brings in real life people displaying their Fluid Art paintings. Camel through this campaign aims to encourage fans to step out and take their first step towards showing their artistic side. It projects art as a  therapy and recognises the effort put by every artist. The product is a must-have kit which gives an opportunity to people to do away with stress and express them in a different manner bringing out the sense of #IAmAnArtist with Fluid Acrylic Colours.

Rishi Kakkar, chief marketing and strategy, Kokuyo Camlin, said, “The power of the fluid art kit is that it helps anyone regain their creative confidence, by creating artwork without having any training in the arts! The kit can be enjoyed by students, adults, housewives, senior citizens, just about anyone who would like to indulge in the magic of fluid art. Through the launch campaign, we are looking to reach out to all those who were too scared to take that all-important first step in expressing themselves creatively and gave them just the right push to try their hand at creating a masterpiece, that’s unlike no other.”

Yorick Pinto, the creative director, BC Web Wise, commented, “We’ve all heard the saying ‘I’m not artistic’. This product gives individuals the perfect canvas to express their creative side, regardless of their skills, talents and training in the field of art. With this insight, the creatives literally flowed. In order to make our creatives and posts look genuine and not staged, we used people from backgrounds which had little to do with ‘creativity’. In fact, the creative copies were real expressions of these people when they tried Camlin’s Fluid Acrylic Colours for the first time.”