Signify puts EcoLink branding across Lalbaugcha Raja pandal

Signify has installed around 500 EcoLink BLDC fans across the Lalbaugcha Raja pandal and its queue areas for Ganesh Chaturthi, paired with a branding presence running through the venue.

The activation covers hoardings, drop-downs and lilliputs across the site, which the company said creates multiple consumer communication touchpoints through the areas where devotees wait. Handheld personal fans will also be sold to visitors, taking the brand beyond the pandal itself.

The installation uses four EcoLink models: AiroJewel, AiroTrio, AiroKristal and AiroQuad 3B. The fans will run around the clock across the ten days of the festival and are expected to draw roughly 4,200 units of electricity in total. Signify said BLDC fans use up to 50% less power than conventional induction motor fans rated at 75 to 80 watts.

Nikhil Gupta, Head of Strategy and Marketing at Signify Greater India, framed the activation as ‘innovation that shows up in real spaces’, positioning it as a contribution to the darshan experience rather than a straightforward media buy.

Signify is listed on Euronext as LIGHT.

Issued via NewsVoir.