Philips India Signs Yash as Men’s Grooming Brand Ambassador
Philips India has announced actor Rocking Star Yash as the Brand Ambassador for its Men’s Grooming portfolio, alongside a new campaign titled ‘Trimmers Ka Baap’ featuring the actor. The company has also come on board as the Official Grooming Partner for the upcoming film ‘Toxic: A Fairy Tale for Grown-ups’, which is scheduled for worldwide release on 26 August 2026.
According to the company, the association followed fans spotting Yash using a Philips trimmer in a behind-the-scenes glimpse earlier this year, which led to conversations on social media. The campaign centres on the Philips All-in-One Trimmer with BeardSense Technology, which the company says scans beard density 125 times every second and adjusts power accordingly across different hair densities.
The campaign will roll out across digital platforms, social media, cinema, OTT, outdoor advertising, retail and experiential touchpoints, the company said.
Speaking about the partnership, Rocking Star Yash said, “I’ve trusted Philips with my grooming for years, long before this partnership was even a conversation.”
Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said, “The best partnerships are often the most authentic ones,” adding that Yash “perfectly embodies confidence, individuality and excellence in grooming.”
Philips describes itself as the country’s leading men’s grooming brand. Its Men’s Grooming range is available across e-commerce, quick-commerce and modern retail platforms including Amazon, Big Basket, Blinkit, Croma, Flipkart, Myntra, Nykaa Man, Reliance Retail, Swiggy Instamart, Tira, Vijay Sales and Zepto, among other stores in India.
Issued via NewsVoir.