Aza Fashions launches ‘What’s Next?’ trend platform

Luxury fashion retailer Aza Fashions announced the launch of a new platform called What’s Next? on 15 September 2026. The property is positioned to look beyond the trend cycle to decode the forces shaping the future of Indian fashion.

Bringing together emerging trends, designer perspectives and cultural shifts, the property offers a closer look at where fashion is headed and what is driving the change. The first edition, titled Reimagine: A New Expression of the Familiar, examines the changing relationship between the familiar and the new in design.

According to the company, the debut edition explores how established Indian fashion codes, from craft and textiles to silhouettes and colour, are being reinterpreted through a contemporary lens. The platform is being positioned as an ongoing editorial property rather than a one-off campaign, with Aza describing it as building the brand’s role as a curator and tastemaker in Indian fashion.

Aza Fashions is founded by Alka Nishar, Founder and Chairperson, and is helmed by Devangi Nishar Parekh, Managing Director of Aza Fashions and Founder of Araiya by Aza. The retailer showcases designers including Anamika Khanna, Tarun Tahiliani, Rimple and Harpreet Narula, Amit Aggarwal and Seema Gujral, alongside emerging talent discovered by the company. Aza operates 13 boutiques across Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad and Surat, along with a global e-commerce platform and app offering shipping to more than 75 countries, according to the company.

What’s Next? is being made available online at the brand’s dedicated microsite as well as in its stores. The launch follows Aza’s 2025 expansion into fine jewellery through Araiya by Aza, its lab-grown diamond jewellery brand.

Source: Aza Fashions