Delhi HC punts Vimal Elaichi ad case as agencies reshuffle

A jurisdictional ruling in the Vimal Elaichi surrogate-advertising dispute topped a quiet 48 hours, with agency and account moves filling out the rest of the beat.

Agencies and accounts

• INNOCEAN India picks up GianChand Single Malt's digital mandate (2026-09-16) — The Hyundai-parent agency group extends its India footprint into spirits with a social-first brief for the whisky brand, a category increasingly testing creator-led marketing under advertising restrictions. Marketing Mind

People moves

• WPP Media names Selvi Salini Associate Director (2026-09-16) — The appointment adds to WPP Media's India leadership bench as the network works to defend share against independent and holding-company rivals chasing the same CTV and commerce budgets. Marketing Mind

Worth watching

Whether PB Agro refiles in Maharashtra courts, and whether the Vimal Elaichi order triggers wider scrutiny of celebrity endorsers on pan masala-adjacent brands.