Aegon Life Insurance Rolls Out New Campaign #TensionSeAzaadi

Aegon Life Insurance has announced the launch of a new campaign for itself called #TensionSeAzaadi, an Independence Day special campaign. The campaign, conceptualized by Brandmovers, portrays freedom in a very different and unique style and how the concept of Azaadi has got a different meaning for different individuals especially during the time of COVID. The film focuses that human wants are unending but each one of us deserves a safe and secure future. The campaign emphasizes the brand’s ability to give a tension free life with effective insurance solutions and that goes apt with the campaign name #TensionSeAzaadi.

Speaking on the launch of the campaign, Mr. Harish Kurudi, Vice President and Head – Products & Marketing, Aegon Life Insurance shares, “Independence in current times has a whole different meaning than what it was years ago, and it keeps evolving with changing times. While there are many ways to achieve freedom, the current unforeseen COVID19 pandemic has urged people to sit back and think about security for themselves and their loved ones. Protection through life insurance is one way of securing family finances and ensuring tension-free life, thus obtaining #TensionSeAzaadi”.

He further added, “Aegon Life has always designed product solutions as per the customer needs and as the situation demands. Our industry-first “Life Insurance with COVID-19 Hospital Cover’ policy on Flipkart app provides a life cover of up to Rs. 50 lakhs and hospitalization cover of Rs.5 lakhs on a positive diagnosis of Covid-19. The policy is designed to provide maximum benefits to the insured.”

Sharing more light on the campaign, Mr. Suvajyoti Ghosh, Founder, and Chief Creative Officer, Brandmovers said “Aegon Life’s Life Insurance with COVID-19 Hospital Cover helps a lot of us, and we decided to highlight that in a way that doesn’t make anyone step out of their safe zone. Of course, there is always a risk of putting out a message conveyed through non-actors, but we believe that the insight will hit the right chords. Especially in times when everyone is looking for safety and the freedom to resume their lives.”

Speaking on the launch of the campaign, Mr. Harish Kurudi, Vice President and Head – Products & Marketing, Aegon Life Insurance shares, “Independence in current times has a whole different meaning than what it was years ago, and it keeps evolving with changing times. While there are many ways to achieve freedom, the current unforeseen COVID19 pandemic has urged people to sit back and think about security for themselves and their loved ones. Protection through life insurance is one way of securing family finances and ensuring tension-free life, thus obtaining #TensionSeAzaadi”.

He further added, “Aegon Life has always designed product solutions as per the customer needs and as the situation demands. Our industry-first “Life Insurance with COVID-19 Hospital Cover’ policy on Flipkart app provides a life cover of up to Rs. 50 lakhs and hospitalization cover of Rs.5 lakhs on a positive diagnosis of Covid-19. The policy is designed to provide maximum benefits to the insured.”

Sharing more light on the campaign, Mr. Suvajyoti Ghosh, Founder, and Chief Creative Officer, Brandmovers said “Aegon Life’s Life Insurance with COVID-19 Hospital Cover helps a lot of us, and we decided to highlight that in a way that doesn’t make anyone step out of their safe zone. Of course, there is always a risk of putting out a message conveyed through non-actors, but we believe that the insight will hit the right chords. Especially in times when everyone is looking for safety and the freedom to resume their lives.”