Amazon launched “Inn Dibbon Mein Kya Hai” campaign
Amazon, one of the country’s leading online shopping and delivery platforms has now launched a new campaign to show how their service has connected people during this pandemic.
The ad is inspired by real-life events and shows various people from different walks of life. A young couple dividing their daily household chores, grandparents connecting with their newborn grandchild, a mother presenting a laptop to her kid for online classes are some of the scenarios shown in the commercial.
The one-and-a-half-minute ad film created by Ogilvy conveys the emotions they all go through during this critical time and how Amazon helps them to adapt to this new way of life. The ad also shows how safe the delivery is carried out by the company.
“Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in,” said Ravi Desai, Director Mass and Brand Marketing, Amazon India.
Divya Bhatia, Group Creative Director Bangalore and Scriptwriter said, “This campaign is a heartfelt attempt to embrace our new life. An attempt to infuse it with meaning, warmth where everything we own sparks joy.”
