Amazon’s Ad Tech Platform ‘Intentwise’ Set To Help Advertisers

Brands, sellers, and agencies can accelerate their Amazon advertising success with the help of a technology platform, Intentwise. This platform was built by experienced veterans from the advertising industry. With its in-depth recommendations and automation, managing at scale, Amazon advertising efficiently couldn’t be easier. To maximize client success the technology platform is layered with robust support infrastructure. 

Raghu Kashyap, CTO & Co-founder, said, “Amazon is continuing to expand its advertising capabilities. Amazon generated over $14B in advertising revenue in 2019. In fact, in Q1 2020, Amazon advertising revenue grew by 44%. Our goal is to help brands, sellers and agencies make the most of this new wave.” Additionally, he highlighted that their current clients have already witnessed a 50+% reduction in time and 30+% improvement in advertising cost of sale (ACOS) by utilizing the Intentwise Platform.

Raghu further said, “Right now our global customer base includes digital agencies, brands, and sellers. With India being among the top growth markets for Amazon, it is a priority market for us. We have already signed up over a dozen digital agencies. We are looking forward to substantial growth in this market.”

Companies are increasingly looking to leverage this growth with Amazon advertising gaining prominence. Through the robust technology platform that enables scale and efficiency, Intentwise can help them grow.