Antibacterial Laminates Launched by Greenlam Industries in new TVC Campaign

A new television commercial has been launched by Greenlam Laminates, that sheds light on one of its prominent product feature that is its anti-bacterial surface, which ensures a healthy and safe environment for the user.

The campaign has a tagline ‘Shukar hai, Greenlam Laminates anti-bacterial hai’, has been conceptualized by ADK Fortune, a WPP agency. The film captures a moment with two individuals, which is unacceptable during this current situation when people are much concerned about surface hygiene,  but everything seems fine because the surface around is Greenlam Antibacterial Laminates.

Parul Mittal, the director, Greenlam Industries, said, “If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”