Asian Paints Emphasizes on DIY Home Solutions with Campaign Launch

Due to COVID-19 people are in lockdown and are working from home, they’re turning their attention towards improving their homes. A set of ad films that talk about how products from Asian Paints’ ezyCR8 range can be used for home improvement is released by Asian Paints.

Supari Studios have executed the films and they were shot and created entirely in lockdown from the employees’ homes. Apart from beautifying surfaces to protecting items from rust and so on the products are in the range.

In India, painting is not an independent activity. These are all practical considerations for which a person would have had to contact a carpenter, but these ads seem to act as DIY tutorials, focussing on self-sufficiency and working independently. Interestingly, this was not a consideration that people had.

With paint-splattered dungarees and rollers and hopeful music playing in the background, movie stars portray the act all the time while setting up their new homes. But the ground reality is far more reliant on painters and interior designers.

Asian Paints solution in these times extends beyond the superficial and also helps in a ‘solution’-oriented way with videos on how to seal cracks in tiles and how to waterproof one’s terrace. Because of coronavirus, we may be scared to call people into our homes, as we do not know who may end up becoming carriers of the disease.