On that note, to increase business Food aggregators like Zomato and Swiggy have extended their business to small towns and are witnessing considerable growth in their revenue in the past few months. The delivery companies are also increasing their partnership with cloud kitchens to keep up with the changing scenario.

Due to the work from the home condition, most of the city dwellers have moved to their hometowns during this pandemic and it has been found that one in every five users opens their app from small towns. One-third of the relocated individuals have started ordering from their new locations.

The report also found that the delivery time is found to be three minutes earlier in small towns when compared to buzzing cities due to less traffic in smaller towns. At first, people were very much concerned about safety and sanitation but due to the company’s contactless delivery and strict safety measures, the orders started to pick up.

In this pandemic, around 10% of the restaurants have been shut permanently and only 17% are allowing dine-in options. So, this partnership of cloud Kitchen ventures with food aggregators has increased its profits in recent times.

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Launched in 2018, Circle focuses on providing locally relevant information to the Indian users in their local languages. It was active in over 120 districts in the states of Uttar Pradesh, Rajasthan, and Kerala. The platform has around 1000 volunteers delivering content to the users.

Sharechat has a large user base in India housing 130 Million active users per month. The platform attained an immense success among Indian users as they provide contents in 15 Native languages. On this association, the 15-member team of Circle has joined with ShareChat to continue building its community-driven user-generated hyperlocal content ecosystem.

Commenting on this acquisition, Shashank Shekhar, CEO and Co-Founder of Circle said “Circle was started with a vision to provide trustworthy locally relevant information to Indian language internet users. The platform evolved as an invisible thread to bridge the gaps in content being made available to non-English speaking internet users, through relevant and contextual hyperlocal content. As we intend to scale up across India and replicate the model in other forms of the content genre through a robust UGC strategy, we could not think of anyone better than ShareChat to partner in the journey. With the help of their wide reach, expertise in the language-first approach, powerful content serving algorithms, we will soon be reaching out to the majority of the districts across India. We are excited to be a part of ShareChat.”

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The channel aims to deliver quality content to their viewers by having a steady team. The channel has been active in social media since July 2019 and has received a positive review in digital platforms.  Their digital portals have a solid viewership count of 25 Million every month. Their content videos have around 220 Million views on YouTube and have considerably many followers on Facebook and Instagram.

The brand is being promoted by News Space Veterans, S Ravikumar who is the CEO of News First Kannada and S H Maruthi, the Editor-in-Chief of the venture. According to the Editor-in-Chief, “Content strategy, production treatment and programming format will be the key pillars that will help News First Kannada stand out in the monotonous news space. News First Kannada will be a 24×7 Kannada News Channel catering to the quality conscious viewer. We will embrace a holistic approach to upgrading the quality of news treatment, production, content and formats. Quality content always finds takers. It includes doing stories well and presenting them even better. Currently, there is stagnation in existing production formats. We will ramp up with high-quality graphics and production.”

Commenting on their future endeavors, Ravikumar, the CEO of News First Kannada says, “We expect a reasonable and steady growth given the market response that we are receiving.” The stated vision of the company is to create South India’s most-watched TV and digital news network by 2025. Commenting on this he adds, “Our plans for creating a pan South Indian brand are contingent upon the success of our Kannada venture. At the same time, we are exploring opportunities to be present across South India.”

The brand’s primary focus is to reach every home by the end of the year and use new and innovative ways of delivering news to keep their audience engaged while providing valid content.

The post News First Kannada Is All Set For Its Launch appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

They have earlier launched in another Indian based educational startup Byju’s as the online learning sector is booming in this lockdown. The educational sector has become the most profitable platform as parents are opting online mode to keep their children engaged during this pandemic.

Eruditus was founded in 2010 by Chaitanya Kalipatnapu and Ashwin Damera. The platform offers courses related to data science, digital transformation, banking, finance and leadership skills. They also have collaborated with prestigious foreign universities like Columbia University, Harvard Business School and Massachusetts Institute of Technology.

Eruditus has acquired revenue of $100 Million during this pandemic and has secured a funding of with this funding, the venture plans to extend their service to other countries apart from its existing user base in US and Europe.

The online educational platforms have collectively secured total funding of around $800 Million this year. They have also witnessed a massive increase in usage number of their platforms during this pandemic which would have taken at least two years to achieve if not for the prevailing lockdown scenario.

The post Mark Zuckerberg to Invest in Indian Startup Eruditus appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

To provide the critical healthcare equipment to West Bengal the Company has utilized the sanctioned CSR budget (for the fight against Covid-19).

Speaking on this initiative, Punit Goenka, Managing Director, and Chief Executive Officer, ZEE said, “ZEE is committed to standing with the West Bengal Government in its fight against Covid-19. We hope that the donated critical equipment will help the state to address the challenges faced due to the ongoing pandemic and strengthen its overall healthcare infrastructure.”

In a letter issued to ZEE, Narayan Swaroop Nigam I.A.S, Secretary, Health & Family Welfare Department, Govt. of West Bengal said, “We express sincere thanks on behalf of the Govt. of West Bengal to ZEE for its kind gesture of contributing critical healthcare equipment to West Bengal. The support provided will go a long way in providing proper treatment to Covid-19 affected patients in the state.”

ZEE had committed to donating 240+ ambulances, 46,000+ PPE kits, 90+ oxygen humidifiers & 6,00,000 Daily Meals, in its national level CSR drive towards enhancing the country’s healthcare infrastructure against Covid-19. The donation to the state of West Bengal is in line with this national level CSR drive.

At a national level, ZEE has also financially supported over 5000 Daily Wage Earners working directly or indirectly with the Company. Further, 3400+ employees have contributed towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were donated to PM CARES Fund.

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Rather, we see shots of manicured fingers sifting through flattened rice, the spices as they join the dish, and fried peanuts and chopped vegetables. Both the ads also feature a ‘remixed’ version of the iconic ‘Maggi Maggi Maggi’ tune, in what appears to be a bid to create trust and familiarity with users. The ingredients are the stars of the ad.

The call to action is simple – just add hot water and the meal is ready. This action was previously used for Maggi’s own Cup Noodles offering and MTR’s Instant Poha.

So far, MTR has been selling its poha and upma offerings in a cup format (again, similar to cup noodles). But this time, we see that Maggi has chosen to go with packaging that is quite similar to its noodles format.

We have also seen that Maggi has picked up two traditional ‘breakfast’ comfort foods for this offering. We couldn’t help but wonder how relevant the product is, as lockdowns have given rise to a lot of ‘home chefs’ who take the time and effort to prepare their own meals.

Says Vidur Vyas, founder-CEO, North Side, a strategy and execution company, says, “Over the years, Maggi built itself around the noodle format and used it to add fun to the hunger occasion. With a strong brand, it is great to see Maggi return to its core and expand to other locally relevant food formats in packaging, usage instructions, and advertising execution that is very close to the brand equity.”

He further adds that the visual language and the execution will tempt consumers to try the brand. However, Vyas mentions that what remains to be seen is whether the product’s taste lives up to the taste expectations from Maggi and whether it is able to extend its brand to older cohorts.

“To take this journey forward, Maggi, with all its now different food formats, will also need to come out with more products and advertising that make the hunger occasion fun for the family,” Vyas concludes.

The post Comfort Foods Seems To Be The Theme of Maggi’s New Ads appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

For millions across India aspiring to get a government job and Study IQ Education is arguably the most preferred choice. Now on YouTube channel has 8+Million subscribers. Its mobile app launched in April’20 has already clocked 1 million+ downloads. StudyIQ has been able to achieve this milestone without burning cash to acquire views/subscribers. Since its inception, the venture has been profitable and has 200+ courses catering to 120+ government exams.

An elated Dr. Gaurav Garg, Co-founder, Study IQ, said “We saw our views triple from 30 million in February to 90 million in July. And the of our mobile app further accelerated this exponential growth adding another 10 million views, powering us to this remarkable global milestone. That many of these subscribers are also turning paid and all of this is being achieved organically, is what makes this achievement really remarkable.”

“We are a consortium of passionate educators who come with a strong offline education experience where we interacted with thousands of students. The deep insights into the preference and psyche of our target audience gained through that experience helped us develop the right content & delivery options. We brought in rigorous mentorship programs for our tutors to create a culture of constant learning and excellence on top besides investing in cutting edge technology. We are confident of crossing many more such milestones in our quest to emerge as a path-breaking venture in the space,” Gaurav further added.

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The campaign, called “Level Up Your Imagination”, is LEGO®’s largest activation of the year. It encourages kids to step into meaningful play by elevating their creativity. To support the campaign, Wunderman Thompson Hong Kong created a mobile game and social media content that integrates with LEGO®’s larger in-market activation strategy. The campaign spans two markets – Hong Kong and Taiwan.

The game is available on mobile via this link: hk.legosummer2020.com

Currently, Wunderman Thompson Hong Kong is LEGO® ’s social media agency in Hong Kong. In past campaigns such as Brick at Home and LEGO® Vehicles, it has supported the brand.

“Our relationship with Wunderman Thompson Hong Kong over the years has given us the confidence to entrust our biggest campaign of the year to them. Our shared ambition is to reach out to more local kids, bringing them truly rewarding and stimulating play experiences that inspire their creativity and imagination,” said Candice Wong, Digital Marketing & E-Commerce Manager, LEGO® Hong Kong & Taiwan.

“It’s incredibly rewarding to partner with one of the world’s most iconic brands, and to help take LEGO® into the hands of children across Hong Kong who will treasure their experience of play and discovery,” says Matthew Parry, Managing Director, Wunderman Thompson Hong Kong.

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The essence of this new Ola Ad is summed up when Supriya Pilgaonkar says, “Main Tere Liye Nahi Aaye, main apne Tupperware ke dabbe lene aai hu.” The ad not only touts the safety precautions the cab-hailing app offers, but it also plays on mother-son relationships for a fun.

The Coronavirus pandemic isn’t over While we’re in ‘unlock’ mode, we must also keep this in mind, and we should step put only if it is necessary. It’s exactly what Varun Thakur, who plays Pilgaonkar’s son in the ad, repeatedly stresses while pulling her leg about her tech prowess. “I think I should open tuition classes to teach moms how to use their phones,” he says.

The ad was conceptualized by OML (Only Much Louder). In this ad, we see the regular mother-son relationships that have played forever. The son, who is living alone, fails to remember ‘daal’ names and asks his mom. He can’t find his boxers and again asks his mom. He teases his mom about her ability to use a phone, she has a smart comeback. You know the usual drill by now.

The interesting part is when Thakur falls sick and video calls Pilgaonkar to ask how one makes ‘kadha’ at that time we see the deep mother-son bond. Pilgaonkar drops everything and visits her son with ‘kadha’. While sipping it, he asks her how did she manage, because it’s not safe outside. She then shows him a self-shot video. In it, she describes how she took an Ola and all the safety features it offers.

In the self-shot video she refers to Ola’s ‘5 Layers of Safety’:

• Drivers and customers must wear masks at all times.
• All exposed areas of the cabs are cleaned before every ride.
• All cars are fumigated thrice every week.
• Drivers have regular temperature checks.
• There are protective screens between drivers and passenger seats.

Ola has released several ads to highlight its new safety protocols to suit the new normal. Last week, it encouraged people to book an auto via its app, while extolling the safety features it offered.

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The campaign has in it a mix of introductory tutorial videos which makes it easy for the audience to understand the fluid art process and bring out the artistic side of people, along with content which brings in real life people displaying their Fluid Art paintings. Camel through this campaign aims to encourage fans to step out and take their first step towards showing their artistic side. It projects art as a  therapy and recognises the effort put by every artist. The product is a must-have kit which gives an opportunity to people to do away with stress and express them in a different manner bringing out the sense of #IAmAnArtist with Fluid Acrylic Colours.

Rishi Kakkar, chief marketing and strategy, Kokuyo Camlin, said, “The power of the fluid art kit is that it helps anyone regain their creative confidence, by creating artwork without having any training in the arts! The kit can be enjoyed by students, adults, housewives, senior citizens, just about anyone who would like to indulge in the magic of fluid art. Through the launch campaign, we are looking to reach out to all those who were too scared to take that all-important first step in expressing themselves creatively and gave them just the right push to try their hand at creating a masterpiece, that’s unlike no other.”

Yorick Pinto, the creative director, BC Web Wise, commented, “We’ve all heard the saying ‘I’m not artistic’. This product gives individuals the perfect canvas to express their creative side, regardless of their skills, talents and training in the field of art. With this insight, the creatives literally flowed. In order to make our creatives and posts look genuine and not staged, we used people from backgrounds which had little to do with ‘creativity’. In fact, the creative copies were real expressions of these people when they tried Camlin’s Fluid Acrylic Colours for the first time.”

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