Minute Maid, a product of Coca-Cola has now introduced two new beverages, Minute Maid Vita Punch and Minute Maid Nutriforce. They aim to develop immunity and provide nutrition to the consumers. This will help the company in their “Fruit Circular Economy” to help farmers and their practice to increase their yield and income during this pandemic.

They have also planned to invest $1.7 Billion to help the agricultural platform. “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh in body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in fruit nutrition,” said T.Krishnakumar, President of Coca-Cola India.

“With the changing times, consumers are now opting for beverage options with health benefits – as their approach towards health and wellness is also transforming drastically. The new beverages were developed keeping in mind consumers’ requirements as they also adapt to the ‘new normal’. Made with fruits grown by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute Maid Masterbrand are focused on solving real problems of our consumers in these times,” said Vijay Parasuraman, Vice President of Coca-Cola India.

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“Reserve Bank had examined the said reports and the responses of the NPCI (National Payments Corporation of India) and was concerned that WhatsApp was storing some payment data elements outside India beyond the permitted timelines indicated in the circular and the Frequently Asked Questions on ‘Storage of Payment System Data’ issued by RBI on June 26, 2019,” read the statement issued by RBI.

But WhatsApp said that they have cleared it by having an independent third-party auditor certified by the Central government’s cybersecurity firm to prove that WhatsApp’s data localization is set up in accordance with payments.

WhatsApp maintains a huge market in India with 400 million users and so they have planned to introduce their new option here first. If launched, they will be competing with other apps like Paytm, PhonePe, Google Pay and so on. On that note, NCPI (National Payments Corporation of India) has confirmed that WhatsApp complies with the data localization norms and also announced that if the companies exceed their threshold percentage of payments, they will be penalized and asked to stop taking more customers.

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The creative agency of Dentsu Aegis Network (DAN) India, conceptualised and executed by Taproot Dentsu, the campaign comprises four ads that will be aired on TV and played across Facebook platforms over the next six weeks. The films are directed by Equinox Films.The campaign includes four 30 second films featuring young parents, grandparents, roommates and a doctor and depicts how they found support through their connections to help each other during the pandemic.

Avinash Pant, director, marketing, Facebook India, said the films are based on the human insight that ‘people are each other’s best resources’. “The world has changed over the past few months and the latest phase of this campaign draws inspiration from how people leaned into the power of their connections through the platform to navigate these unprecedented times. The few stories we have chosen can be anyone’s story,” he adds.

Recently a global brand campaign ‘It’s Between You’ for its messaging platform WhatsApp in India was also released by the company.

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Google’s parent company, Alphabet has seen a drop in their revenue but still crossed the expectations of Wall Street. The revenue has been recorded to be $38.3 Billion in this quarter beating what was expected which us $37.4 Billion. It accounts for a 2% decline from the last quarter.

The revenue of YouTube and Playstore have seen a considerable rise of 35 percent accounting to $5.12 Billion and Google Cloud with $3.01 billion. “Customers are choosing Google Cloud to either lower their costs by improving operating efficiency or to drive innovation,” said Sundar Pichai, CEO of Google.

He also said that when every business was affected by this pandemic and the economy became fragile, they saw the early signs of stabilization as users returned to commercial online activities.

Alphabet’s other ventures like Experimental X lab and Waymo self-driving have also seen a downfall in their revenue. It dropped from $162 million to $148 million.

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Due to COVID-19, people have become more health-conscious and are now opting for more health-related products. Health products and sanitary products have seen a great rise in the demand and supply due to the current situation.

Fast&Up is now offering a wide range of health products like Vitamin Tablets, Energy gels, calcium supplements, magnesium supplements, and so on.“Covid-19 has expedited the growth for us as the early acceptors were sports etc. That age group has now widened with increasing understanding of the need for it, as Covid-19 shows our vulnerabilities. We are now trying to get better solutions for masses,” says Varun Khanna, Cofounder of Fulllife, the company which manages Fast&Up.

The company has recorded a 50% CAGR growth in the past four years. They are now operating in around 15 countries with Himachal Pradesh and Maharashtra as their main manufacturing spot. They have a huge market base in countries like the Middle East, US, and so on.

“We are just about scratching the surface of the immense potential of tier 2 markets. There is great potential for growth here. I believe localization and word of mouth play a critical role in these markets. Tapping into local communities is also a great way to gain inroads into this market, says Khanna while commenting on their growing business.

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Spykke has its headquarters in Bengaluru and it will be working with government bodies and local authorities to introduce this technology to manage community quarantine of incoming visitors to the state from abroad or other states in India.

Speaking about the partnership, Mr. Ramani Iyer, Founder & MD, Spykke Innovations said that, “We are extremely thrilled to join hands with tracesafe to develop and manufacture these smart wristbands in India and do our part in curbing the pandemic. We strongly believe that with the introduction of this technology, we will also be able to strengthen the efforts put by health authorities to fight the spread.”

Mr. Suresh Singamsetty, CTO of tracesafe added, “This partnership will help tracesafe to develop strong ties with India and through Spykke we aim to work with major governments, both national and municipal to provide customized solutions for every region.”

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ITC’s Sunfeast biscuits will champion the social impact movement to give this nation-wide movement a fillip, biscuits and snacking brand. The initiative rests on the pillars of a collective community, which is delivered through every day acts like walking, running, jogging keeping one positive, and energized through the day.

The company in a press statement said with no geographic or physical barriers, people across the world can participate in this movement. Walk, Run, Jog; or cover kilometers on a wheelchair; every registration will support the livelihood opportunities of a person.

Ali Harris Shere, ITC’s Sunfeast spokesperson and chief operating officer, biscuits and cakes, foods business division, ITC, said, “We, at Sunfeast Biscuits, are proud to present the Sunfeast India Run as One; a holistic initiative which empowers individuals to positively impact the lives of millions in our country in the wake of this unprecedented situation through daily activities like walking, running, jogging, etc which in turn will be beneficial for their health. Our world has seen the worst of times, but collectively we can endeavor to bring some cheer by providing help and support to the people who need it the most during these trying times”.

Anil and Vivek Singh from Procam International added, “As India looks to revive itself from the ongoing global pandemic, we through ‘Sunfeast India Run As One’ are making an earnest effort of reviving the lives of marginalized communities across India by mobilizing citizens and well-wishers from around the world to come together in a collective act of giving, for real social impact. It is not about kilometers or medals, but taking that first step of participation which will have a positive impact on society.”

Kiren Rijiju, Union Minister of Youth Affairs and Sports, “The nation-wide Fit India events organized in the last one year, like the Plogging Run, Cyclothon, Fit India Week have garnered massive participation, as have the online fitness sessions organized by Fit India since the lockdown. I am very happy to see a massive movement taking place in the form of the Fit India Freedom Run and Sunfeast India Run as one of our partners for the same. We need to come together as a nation to address the challenges of the ongoing pandemic and there is no better way than citizens for finding a platform to actively participate, work towards their fitness and commit to the cause of supporting the rehabilitation of those affected.”

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GM’s move is a sign that the pressure on Facebook will continue in August and potentially longer. On Thursday, Unilever NV-owned ice-cream brand Ben & Jerry’s extended through the end of the year its halt of paid social-media advertising. Ford and Honda Motor Co.’s U.S. subsidiary also said Friday they have no plans to resume spending on Facebook.

In recent weeks it has paused placing ads on Facebook and is in talks with the company about improving efforts to eliminate harmful content on its popular platform GM said on Friday.

“We are not satisfied with the progress Facebook has taken to date and therefore have paused our media investment with the platform,” GM said in a statement. “We are encouraging them to move faster to implement meaningful change so that we can quickly return to a safer digital space that mirrors our brand values.”

Ford said it is evaluating efforts to curb hate speech on social media operated by Facebook and its unit Instagram Inc., as well as by Snap Inc., Twitter Inc. and TikTok Inc. platforms. The automaker announced it will resume ads on Alphabet Inc. unit YouTube and Pinterest Inc. after a 30-day pause.

“This is an ongoing evaluation and we will continue to monitor all platforms with checkpoints on progress towards our ad accountability agenda,” Ford spokesman Deep said in an email. “We will continue to be actively engaged with industry initiatives led by the Association of National Advertisers to drive more accountability, transparency, and trusted measurement to clean up the digital and social media ecosystem.”

GM said it was reviewing its marketing a month ago, when the #StopHateForProfit campaign started, many big corporations said they would stop advertising for the month of July.

During the pandemic the automaker qualified its Friday announcement by saying it already had cut its advertising, reflecting lower production and less traffic in showrooms. Its budget for Facebook advertising did not involve a large sum of money, said GM spokesman Jim Cain

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The team will pull out the video of one of their original songs and match it with the talent’s music. The team of ULLU has an interesting and innovative way of merging fresh talent. For those who have their song recorded but are unable to shoot or execute the video, will be given a different kind of opportunity.

ULLU Music song list are the ones which are already in their web series. Since they have the IPRS, a separate platform is created for our viewers who want to experience soulful music.

Recently, a string of entertainers for their audience was released by ULLU app. The app has gained immense popularity from viewers with demand increasing multifold especially during the National lockdown.  The shows have a constant appearance in the BARC ratings.

Talking about the same, Vibhu Agarwal, CEO, ULLU, says, “I have always believed that talent deserves the right chance irrespective of any connections in the industry or not. ULLU Music has been launched keeping in mind to give equal opportunities to all the talented musicians out there. While we will support independent music, we will at the same time also give deserving chances to them to give music to our shows which stream on ULLU App.”

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It is a collective video of sportspersons who pushed through their struggles to make the impossible happen in their lives by achieving something greater in their field.

The ad features various sports personalities like Serena Williams, Christiano Ronaldo, Indian Women Cricket Team, LeBron James, Naomi Osaka, and more. The ad talks about how we are all in this together and nothing could stop what we could do together.

The 60-second ad is produced by Wieden +Kennedy, an American based independent advertising agency. The brand says that they have used “4000 pieces of footage” to make this video happen.

Nike says, “Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like and reminds us that a better future is possible.”

It shows us that a better future is still in the store,  all we have to do is stick together, work harder than before, and more importantly have faith in the process.

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