This study is based on visits and searches by nearly 5,49,000+ users across Indian cities that landed on Sulekha in July 2020 (July 1st – 31st).

During Unlock 2.0, the top 3 service categories that have seen a spike in online searches include Internet Service Providers (41,687), Job Training (24,621), and Placement Consultancies (23,597). As the majority of people are working from home, there has been a natural increase in service requests for Internet Service Providers. Also, many employees across the nation have been laid off which may have led to the increase in online searches for Placement Consultancies. Job Training continues to retain its spot as one of the top searched services, similar to Unlock 1.0.

The top 5 cities that are leading in online searches across service categories are Delhi, Chennai, and Bangalore followed by Mumbai and Hyderabad.

Delhi leads the demand for overall online searches. The top 5 service categories that were searched are Internet Service Providers (4,408), Placement Consultancies (3,765), Domestic Help Services (2,921), Job Training (2,291), and Massage centers (1,959).

In Chennai, the top 5 service categories that were searched include Internet Service Providers (1,472), Packers & Movers (1,216), Home Appliance & Services (1,083) followed by Placement Consultancies (1,051) and Job Training (940).

In Bangalore, the top 5 service categories that were searched include Internet Service Providers (2,247), Packers & Movers (1,593), Placement Consultancies (1,465) followed by Domestic Help Services (1,323) and Job Training (960).

In Mumbai, the top 5 service categories that were searched include Internet Service Providers (2,004), Job Training (1,423), Placement Consultancies (1,416) followed by Massage Centers (1,140) and Domestic Help Services (1,055).

In Hyderabad, the top 5 service categories that were searched are Internet Service Providers (1,551), Domestic Help Services (1,507), Massage Centers (1,375) followed by Placement Consultancies (1,177) and Packers & Movers (960).

Comparing the growth in online searches for service categories from April – July 2020, Packers & Movers grew by 745%, Furniture Dealers/Rentals Services by 590% and Work at Home Job Providers by 139%.

Satya Prabhakar, Founder & CEO, Sulekha.com, said, “With the government easing more restrictions, Unlock 2.0 has influenced some interesting trends in demand for services. Due to the current job market scenario, we have witnessed a sharp increase in online searches for service categories such as Job Training and Placement Consultancies. This is indicative of the trend – users are either searching for a new job or are looking to upskill themselves to become more employable.”            

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Jio Set-Up Box will provide the Bengali and Hindi movie contents for their audience which are available in Hoichoi. Hoichoi will also be found in the JioTV+ app for the users. The platform offers iconic Bengali movies, works of Satyajit Ray, latest blockbusters, world premiere movies like Love Aaj Kal Porshu, Nagarkirtan, Konttho, and 60+ original series. They also add new content every month to keep their audience entertained.

This month the platform is ready to release “Detective”, produced by SVF, the biggest entertainment house of Eastern India. Detective is based on a story written by Rabindranath Tagore and will be released on 14th this month. Their contents are provided with subtitles and Hindi dubbed versions to reach a wider audience.

“JioFiber users can now access the hoichoi platform and also some hoichoi content from JioTV+ app from their Jio set-top box. Combining efforts with another distribution platform will build a wider audience base and a powerful partnership as our content options are unlimited when it comes to entertaining audiences globally. This vast array of exclusive content will be accessible to a large base of users through this association,” said Vishnu Malhotra, Co-founder of Hoichoi.

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The film has been running live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube, and Twitter platforms.

On the launch of the film, Mr. Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail said, “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the center of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”

Nature’s Basket has a wide range of the freshest fruits and vegetables, fresh and frozen meats and seafood, a wide range of bread and other packaged bakery products as well as a collection of fresh cheese from around the world. They also have gifting needs for every occasion with an extensive range of hampers that cater to every need. Nature’s Basket trains its staff on a regular basis to ensure they adhere to strict standards of hygiene and safety. All delivery orders are sanitized and disinfected before it reaches the customer. The stores are cleaned and sanitized on a regular basis, and customers are encouraged to maintain social distancing.

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The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan, and Ítalo Ferreira.

Celeste, American-born, British-Jamaican singer-songwriter, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Most recently, Celeste, won the 2020 Brit Rising Star Award and was named the number one breakthrough act on the BBC Music Sound of 2020 List.

Oakley interviewed those with an intimate connection to sport – its global network of athletes during the writing process. In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Even during the toughest times Their reflections revealed a commonality between them – sport’s ability to push through boundaries, and overcome adversity.

Ben Goss, global marketing director, Oakley, said, “Sport has the power to evoke emotion, whether participating or spectating. And the world is in a fragile place right now. By sharing what drives us and our athletes, this love of sport, our hope is that it can have a positive impact on uplifting the community during these uncertain times.”

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How will it work?

The user needs to sing the national anthem which will then get converted into one of three traditional Indian musical instruments — the shehnai, sarangi, or bansuri, with the help of AI technology. For this to happen the user needs to log in to g.co/SoundsofIndia through their smartphone. After logging in, the user gets to hear a pre-recorded national anthem which they need to sing with the lyrics on the screen. Once done the user gets an option to choose the musical instrument as per their preference, and then get it converted. 

Google on its blog says, “We can’t wait to bring to you the culmination of this experience, so look out for something very special coming your way on 15th August 2020 — the 73rd anniversary of India’s Independence.”

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The world is celebrating its 29th World Breastfeeding Week 2020. The central idea behind this celebration is to promote awareness about breastfeeding among young mothers. Breastfeeding brings a lot of benefits to the baby by providing them with essential nutrients and antibodies which will protect them all throughout their lives. It further means healthy babies will create a healthier nation. A simple decision of breastfeeding will prove to be beneficial not only for the baby but also for the entire planet as a whole.  

“MeeMee has always strived to celebrate World Breastfeeding Week and spread the importance of breastfeeding and its benefits far and wide and with our campaign this year, we are hoping to make a bigger impact and a difference in the support extended to breastfeeding”, said Ms. Aneesha Khattar, Marketing Head, MeeMee.

Even with the advancement of technology and people having stepped into the modern era with a broader outlook, things have not changed when it comes to discussion on the topic of breastfeeding and women generally tend to shy away when such topics are discussed openly in public. Previous campaigns launched by MeeMee like ‘Moms Milk Matters’ and ‘It’s Okay To Do It In Public’ talked about breastfeeding and how mothers must feel it okay to breastfeed their kids and start a conversation relating to it. Moving its efforts forward, MeeMee has now launched #FromOneMotherToAnother which focuses on the environmental impact of breastfeeding and also draws the attention of young mothers that how a step taken towards breastfeeding can help nourish the entire earth. 

Speaking on the campaign, Ms. Rajni Daswani, Director at SoCheers said, “Each year, we strive to celebrate World Breastfeeding Week and normalize the conversations around breastfeeding. Through the campaign, #FromOneMotherToAnother, our intent is to get moms to understand how breastfeeding is better for their baby’s health and for the Earth’s, and get them to support MeeMee by taking a pledge to continue to breastfeed. We are happy to partner with MeeMee in taking forward this message to mothers at large.”

The campaign is running live on MeeMee’s social media platforms. In addition to it, MeeMee has partnered with influencers like Gurbaani, Sonam Sahid Khan, Radhika Karkare, Stuti Agarwal & Vatsala  Mittal  Jain aiming to amplify the reach of the campaign. The campaign works towards making mothers take a pledge that they would breastfeed their babies and also help to protect resources that would have been generated otherwise. The campaign runs with success stories from 100+ mothers who have joined the team engaged with the campaign. 

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The app will be available for both iPhone and Android users. The game’s features include one-hand control for players to shift from vertical to horizontal screens, instant play method to play without installing the app, certified number generator for user safety, VIP club for seasoned players, and a welcome bonus for selective newcomers.

For new players who don’t know how the game works, the app offers zero buy-in modes. The feature helps them learn the game and get a hang of it to win sizable pots in future games. The app also offers various tournaments to keep the players engaged and excited.

Dan Bilzerian, an American actor and Instagram celebrity who is the face of the brand has said, “India continues to be one of the fastest-growing markets when it comes to online gaming and online skill games. In the online poker realm, India has shown a lot of promise that has given me the confidence to throw in my chips as well. We are bringing in Blitz Poker to India with a ton of features that will help us create a unique experience for the online poker players in India and make the game even more exciting. Poker is a fairly simple game of skill however it takes a lot of practice and finesses to master the game. Blitzpoker offers a unique playing experience to its players and helps make it a lot more exciting. I’m looking forward to seeing how the Indian poker players receive our offering.”

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Tata Sky Binge will benefit from this partnership as India’s top TV shows from Viacom18 and Voot Originals will be added to its list along with the most-loved cartoon characters from Indian and International shows. Tata Sky Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now and ShemarooMe for bringing the benefits of catch-up and premium OTT content on television.

With VOOT Select, Tata Sky Binge users can access a host of exciting content, including many Voot Originals like Asur, Marzi, Raiker Case, Illegal, etc. Blockbuster movies and on-demand content of popular shows from Colors (Hindi), MTV, Nickelodeon, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super, and Colors Gujarati. Added to the list are renowned international shows, such as Shark Tank S11, Why Women Kill, The Good Wife, The Affair, and The Twilight Zone among others will also be featured on the platform.

The addition of VOOT Select and VOOT Kids to the existing vast offering of content on Tata Sky Binge will enable Binge users to access path-breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid holistic development of their mental, emotional and social facilities.

Giving a fillip to consumer satisfaction quotient the partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences.

Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said, “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding VOOT Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”

Commenting on the partnership, Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through VOOT Select or fun learning through VOOT Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand that resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”

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The company specializes in security maintenance service for gated apartments and has unloaded its equity shares for optimizing their existing shares and to improve the share worth. The company is set to buy 132,320 equity shares of Rs 37.2 crores.

34,668 equity shares were offered by the founders Vijay Kumar Arisetty, Shreyans Daga, and Abhishek Kumar. Shares worth Rs 3.36 Crores was sold by Arisetty and the other two sold shares worth Rs 3.22 Crores. Currently, Vijay Kumar Arisetty holds the majority share of 14.8% whereas Daga owns 5.73% and Kumar 5.5%

25% of the company’s share is held by one of their early investors, Prime Venture Partners, 22.23% by Montrevedi International Limited. The company has also partnered with various e-commerce business ventures such as Box8, StoreSe, Grofers, Medlife, and mfine for delivery services.

The company now serves around 2 million homes across 10,000 societies in India. The company has spent 1.13 Crore for marketing and advertising in the last year and the company’s revenue has increased tremendously from 2018 to 2019. The company has witnessed a 3.9X growth as per the reports. 

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Indigo has won the mandate by competing with various agencies that desired to win the mandate. They will take care of the brand’s digital marketing sector, ORM, analytics and build e-commerce related content strategies.

“With the beauty category’s focus on digital and e-commerce growing rapidly, we welcome this partnership with Indigo. We are confident that Indigo Consulting is the perfect partner considering their sharp data-led approach rooted in their intrinsic understanding of the Indian consumer and the beauty category. We look forward to building insightful and data-led communication across all digital touchpoints that can help drive significant growth for L’Oreal Paris”, said Pau Gruart, General Manager, L’Oreal Paris, L’Oreal India. 

“The beauty and skincare category in India is filled with great opportunity. L’Oreal Paris is one of the few brands in this category that has embraced digital extensively and has leveraged it to transform itself. L’Oreal is dialing up on new marketing codes to provide access and deep personalized experiences to its consumers. The use of data is intrinsic to what they do on digital and the quality of communication that they put out is rich. We are looking forward to using our capability of integrating data, creativity, and technology to support L’Oreal Paris to achieve its business and brand goals. It is a privilege to get the opportunity to work on such an amazing brand,” said Ankush Sohoni, Vice President of Indigo Consulting.

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