Axis Bank Recreates Bella Ciao with ‘Chup Ho Jao’ Campaign

Axis Bank, India’s third-largest private sector bank has issued a PSA in terms of public interest.

The ad which features the Axis bank employees spreads awareness about safeguarding our bank details.

The tune used is from the famous Netflix show, La Casa De Papel (Money Heist) which revolves around bank robberies. The ad film produced by Autumn Grey starts with the employees singing “Chup Ho Jao” from their respective homes. It tells us what are the particulars that we shouldn’t disclose to others regarding our cards and bank accounts.

It urges customers to stay silent in order to be safe from such fraudsters committing crimes. They advise the people to not tell their CVV, transaction OTP numbers and such when asked over phone calls.

In their previous #MuhPeThaala campaign, Axis Bank used Police Officials in their commercial to advise the public to not reveal their bank details to strangers under any circumstance. They advocated that people must keep their mouths locked with that ad to stop such crimes.

This ‘Chup Ho Jao’ Campaign promotes safe online banking and the ad film was released on worldwide digital platforms.