Ayushmann Khurrana Professes Love For Travel in Club Mahindra’s Digital Campaign

Club Mahindra has come up with a digital campaign #LoveIndiaSeeIndia, to remind people of their travel memories. Through their ‘India Dekho’ initiative, the Mumbai-based travel company is calling upon people to share their favorite holiday destinations in India and relive those magical memories, while staying indoors.

Through the digital film ‘Mai Phir Aunga’, actor Ayushmann Khurrana, known for his penchant for poetry, is seen sharing an evocative and inspiring message online and urging people to let the traveler in them to not die.

In the video, the superstar expresses his love for India and the multi-dimensional attractions that the country offers. He talks about the sheer joy of traveling to the beautiful terrains, gathering mesmerizing and exquisite experiences, enjoying mouth-watering local cuisines, and his deep desire to be back and enjoy all of these alone and with loved ones.

An ode to the country’s tourist destinations such as Goa, Coorg, Udaipur, Shimla, and Hyderabad, the company through this campaign, nudges the yearning of the viewer to reconnect with engaging and exquisite experiences, stunning views and delectable cuisines that only travel can offer.

Ramin Saherwala, chief marketing officer, Mahindra Holidays and Resorts India Limited, said, “All of us have fond memories of our favorite travel destinations and experiences and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”

He further said, “The COVID-19 pandemic presented unprecedented challenges to the hospitality industry with sharply declining occupancy rates, as India went into lockdown from late March.”

“As our country emerges steadily from the lockdown, we understand that safety and hygiene are key concerns for travelers. People’s trust and confidence with the brand to deliver these will be of paramount importance. At Club Mahindra, we’re looking to address this concern, and communicate the same to our members and prospective consumers,” he added.

Club Mahindra is evolving their resort experience to prioritize the safety and well-being of its members and staff ensuring that they exude the same warmth and service once guests return to their resorts.