Brands Step Up Their Games To Connect With Their Consumers In COVID Times

Due to this pandemic, people are confined to their houses and are restricted to travel and purchase. As people have lost their regular revenues their shopping habits have shrunk and they are making precise decisions regarding the brands they choose. So, the brands are now finding alternative ways to connect with their audience.

VKC Footwear has launched a new campaign to rekindle the spirits of the youngsters. They urge them to stay healthy at home by doing chores and exercises. Similarly, Byjus has launched live classroom videos that look similar to the real classroom setup. Nike has given its customers access to premium training programs.

“It’s time for authentic action, not words. People want brands to be understanding, trusted partners, like a family member,” said Subramanyeswar, Chief Strategy Officer at MullenLowe Lintas Group. So the brands have started thinking out-of-the-box to connect with their consumers. Since people are now preferring quality with minimal cost, the products are scrutinized at all levels before being purchased.

He also added, “From just comparing, buying and enjoying, as they used to earlier, they’ll now go through multiple stages of researching, comparing, postponing, and even justifying, after the purchase. Hence, brands need to pay equal attention to post-purchase engagement, in addition to the usual pre-purchase and during-purchase engagement.”