Bumble Rolls Out A New Campaign, ‘Love Will Find A Way’

A digital campaign has been launched by Bumble named ‘Love Will Find A Way’ which spreads the message of love, hope, and resilience as India steps towards its first phase of unlocking, and lives returning back to normalcy.

‘Love Will Find A Way’  campaign has got its shape after a research study stated that Indians have found virtual connections as an important part of the new normal dating scenario.

The research study states that 83% of the total population under study are interested in getting into relationships while 63% are not ready for it. Around 70% of users have claimed that there is a change in online dating patterns when compared before the pandemic outbreak maximum population under the study that is 80% of the people are going well with virtual dating. 

DDB Mudra and 22feet Tribal Worldwide are the names behind the campaign. The campaign runs with a film exploring a virtual dating process. The campaign with the aim to maximize its effect has engaged with a variety of social,  and content partnerships as well as influencer activations.
Bumble statistics reveal that there has been an increment recorded, in video chat and voice calling features in the app. In India itself, there has been a spike of 38% in video calls from the month of March to May 2020.
Priti Joshi, vice president of strategy, Bumble, said, “Healthy relationships and meaningful conversations are foundational to one’s well-being, especially during these uncertain times. We’ve seen that our Bumble community in India has really started to utilize our virtual dating features as they are actively trying to navigate this new world of dating. Through this campaign, we hope to share a positive message that love always finds a way, even in the most challenging of times.”