to the studies you see more than 1000s of ads every day while you can recall hardly 6. 

But what if you see the same ad every single day! 

And that too not just once but every time you move out and come in through the gates of your house! 

This regular exposure and interaction will build consumer familiarity with the brand and the next time they are upto making any purchase, your brand is the first thing that strikes their mind.

Well, that’s something every advertiser would have always dreamt for. Well No Parking Advertising Boards made it possible. 

Frequency, Cost-Effective, Strategic location, Eye-level uncluttered advertisement, are some of the benefits of No Parking Boards.

No Parking Advertisements are placed at the gates of the residential buildings, complexes and society gates and every resident of the building or society witness it at least twice every day. Not just the residents of the building concerned but the pedestrians and the neighboring locals also become the audience of the advert. 

No Parking advertisements are one of the most cost-effective media of OutDoor Advertisement, which provides a greater impact on the audience and creates higher ROI.

This OOH media option also provides the opportunity to the advertisers to strategically decide the locations where the density of their target audience is maximum and place their ads there at so that maximum prospective consumers can be targeted.

Moreover, since these ads are placed directly at the eye level of the consumers, on their daily routes of travel the ads can not be missed and thus the brand stays in the mind of its audience both at conscious as well as subconscious level. 

Plus these are placed at frequent intervals on the roads, thus this repeated exposure easily grab an individual’s attention and make an everlasting impression.

Since No Parking Boards needs to be readable in a very short time as they are typically perused while being passed while on the go. Hence, the content is generally kept limited to just a few words with large fonts, arresting graphics, and brilliant colours.

Types of No Parking Advertising boards:

• Sunpack sheets

Sunpack sheets are also known as plastic corrugated sheets. Advertisers can opt for Screen printing of adverts on these sheets or go for sticking of digitally printed ads on the same. Moreover, Sun pack sheets come in different colors and shapes thereby providing various choice options to the advertisers to choose from. The standard size of sun pack board is 1.5’ width * 1’ hight. 

2. Tinsheets

Tinsheets are the traditional and most sough choice among the advertisers as far as No Parking Board are concerned. They are robust, thick and weatherproof. Advertisers can either choose to stick digitally printed advert stickers on the tin boards or get the adv printed on the same. The standard size is 1.5’ width * 0.5’ hight.  

3. Prismatic Sheets

These sheets are UV protected sheets which can be viewed from long distances. Weather resistance, durability, with higher luminescence are some of its benefits. 

So with all that’s said, if you are looking for placing an Ad on No Parking Boards, you are at the right place. BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions for No Parking advertising in India, helping you present your best self. 

For any input on No Parking Advertising services in India;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post No Parking board Ad hits the Bull eyes !! appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

As other conventional advertising mediums struggle in the digital age, billboards have managed to thrive by adapting to the times. They come in a wide range of shapes and sizes and involve those huge boards on either side of the motorway. These adverts can easily grab an individual’s attention and make an everlasting impression, leaving the audience contemplating the advertisement after they have driven past audience.

As billboards are usually read while driving on the roads, at high speed, these ads need to be readable in a very short span of time. Thus very less content with 5-6 words and a captivating image to grab the audience’s attention is always preferred.

But let’s not forget that the billboards are not only placed alongside highways but are also there on many buildings and city spaces where the audience can spend more time reading the message. So its always preferred to take the location into consideration and then drive your billboard campaign.

While there where companies who were trying to grab the attention of the local audience, here are 10 brands who made it to the internet and reached millions with their creative and appealing billboard ads.

Let’s look at their ads;

Anando Milk – Superhuman Powers

Panasonic Nose Hair Trimmer

These Billboards were built around actual electric wires and poles. This campaign by Panasonic amusingly yet convincingly dramatises the brand’s nose hair trimmer’s safety cutting system.

Berger: Natural Finish Colors

The Day After Tomorrow

 Road Safety: Bleeding Billboard

 The ad demonstrates how speed in rains may cause threat to lives. The says ‘Rain changes everything. Please drive to the conditions.’ 

MaxFactor

This Billboard campaign of Max factor shows how other mascaras may make you look ugly in rains. The billboard changes once it rains to give the effect that the mascara is leaking, and promotes its waterproof mascara. 

Woodland: Climbing Shoes

“The Climbing Shoes” Woodland did a unique billboard campaign by placing a giant woodland shoe at the top of the billboard.

 Oltimer Restaurants: Tunnel

 Ad by “Oldtimer”, a big Austrian chain for motorway rest stops. 

 Donatos Pizza: Steaming Pizza

Donatos billboard campaign used steam to show that the pizza is served hot and fresh. The unique idea greatly attracted the audience. 

 Silberman’s Fitness Center

 Coca-Cola

Coca-cola did an interesting billboard campaign with pipelines. 

 How can we help you with Billboard Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Billboard Advertising agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Billboard Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

 So with all, that’s said, why not create an impressive market presence with Billboard Advertising in Bangalore. For more inputs and best quotations on Billboard Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post 10 Clever and Creative Billboard Ads appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Don’t know you have observed it or not, but now your consumers are no longer looking at the billboards the way they did 15-20 years ago. No doubt, billboards are still considered as one of the most premium advertising spaces, but the consumers now, are more and more engrossed in their smartphones and gadgets. The eyes of your consumers are down, not up, for much of their lives.

However, this doesn’t discount the advantages of billboard advertising, nor calls for skipping billboard advertising from your marketing campaigns. Billboards still stand as the backbone of any mass advertising crusade. These are everywhere on the roads, creating mass brand awareness and making powerful branding impact.

With Out-Of-Home Advertising becoming increasingly competitive and digital advertising becoming the choice of advertising, it’s highly important to know how to make your billboard ad count and create a lasting impression in consumer’s mind.

1.6 words or Less

Considering consumers are mostly on the move when they read billboard ads, they don’t have a lot of time to read long text contents. As per industry norms, five-six words are enough to get the ad message across. Although advertisers can push this to a few more words, depending on the length and ease of reading. But as a thumb rule, less is more in Billboard ads! Concision is tough, but long texts and more content will not get read and eventually waste all the efforts and money.

2. Get noticed but don’t be a distraction!

Billboard ads are mostly aimed at car drivers, motorists, cyclists, pedestrians or who so ever is on the roads. As advertisers have just a few seconds to get their message delivered, this marks the importance of short, crisp and attractive ad content. It creates a dilemma for the advertiser, as the billboards must get noticed, the content should be attractive and at the same time, it should not cause any accidents on the road.

3. More is good

Every billboard has a score or rating, showing a score between 1 to 100, called Gross Ratings Points. GRP is estimated by multiplying expected audience reach with the frequency of the ad placed. This score is based on the traffic, visibility, location and size of the billboard. If the rating is 60, it suggests that at least 60% of the population in the area would see your billboard ad at least once a day.

If the advertisers have only one billboard, the exposure chances are obviously less as compared to the campaign with ads on four or five billboards.

4. Don’t say, show it

A plane falt billboard it standard, but it doesn’t have to be a norm to be followed. In order to stand out from the crowd, you need to be creative with the billboard ideas. You can go for 3D billboards, or have moving parts in the billboards, or add steam or smell in your fast food billboard ad as ‘Donatos’ did, or maybe a digital billboard. The sky is the limit when talking about innovation and creativity.

The larger the size the greater the chances of innovation, and this goes well with Billboard advertisements. It renders an opportunity to do something eye-catching and memorable, so why not go for it! Maybe it gets so famous that, it can create additional press, for free.

5.Not for direct response

We are sure, you must have come across, some truly awful billboards ads, covered with phone numbers and website addresses from top to bottom. And there is no doubt that 99 % of the people who actually saw them have not called or visited their website.

Billboards are not ideal for direct response and quick messages. It very well lifts the overall marketing campaign, but can not be used for personal interaction.

How can we help you with Billboard Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in  Billboard Advertising agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Billboard Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Billboard Advertising in Bangalore. For more inputs and best quotations on Billboard Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post 5 Rules of Effective Billboard Advertising appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Imagine you’re cruising on the highways, pretending to be focused around your driving, blasting some nostalgic hit as loud as it gets. It will take some genuine interruption to steal your attention. All of a sudden there it is an irresistible, overwhelmingly cheesy pizza, the size of your car. You suddenly realise that you are starving. (But are you actually starving?). And the very next moment you’re searching for that pizza store nearby! You truly need to get your hands on that pizza now. Well, Ladies and gentlemen, that’s the power and intensity of a brilliant Billboard Advert.

With the advent of digital age, you may underestimate Billboard Advertising, as it only makes up around 7% of the total ad spending pie. But while radio, print, and television ads have declined in prominence, Billboards are enjoying consecutive growth, with approximately 30-40% increase in ad spend since 2010. And by 2021, billboards are expected to grow to a $30 Billion industry.

Location of the billboard:

The cost of billboard heavily depends on the location of the billboard and the segment of audience, billboard is capturing. For instance, any billboard situated in MG road of Bangalore will be more expensive from that situated in Kanakpura Road. Because the billboard situated in MG Road will let your brand capture the high-income segment of the consumers. Plus the visibility in MG Road will be very high, as the place is live 24*7, and so does your billboard.

Size of billboard

The cost of a billboard is directly correlated with that of its size; the larger the billboard, the higher is going to be the cost. Having a large Billboard will always be more attractive as it allows the audience to grasp the message or advertisement more clearly.

 Printing and Mounting Costs

The cost of Billboard also includes the printing and mounting cost for the same. Together with a monthly fee to the media owner, the advertiser is also charged a printing a mounting cost for the billboard ad. This cost directly depends on the material you choose for printing your advertisement and the size of your billboard. There a variety of ad material such as China flex which is the cheapest quality available in the market and star flex which is considered as the most premium one. The fabric material is also available for printing ads.

Duration of campaign

Duration of Billboard advertising campaign is the key criteria in computing the cost of a billboard advertisement. Usually, the first thing that strikes one’s mind with respect to the cost of a billboard and its duration, is the longer the duration of the billboard campaign, the higher the cost of the ad. But that’s not completely true. In fact incase of billboard advertisement the longer the campaign the more discounts you can fetch and hence the more cost-effective will be your campaign.

How can we help you with Billboard Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Billboard Advertising agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Billboard Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Billboard Advertising in Bangalore. For more inputs and best quotations on Billboard Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you! 

The post What is the cost to Advertise on Billboard in India? appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Outdoor advertising, also known as OOH (Out-Of-Home) advertising, is an advertising strategy that reaches the consumers when they are outside their home.

As modern consumer spends plenty of their lives outside their homes, advertising on the OOH Media will help the brands reach maximum consumers and stand out amidst the clog of ads on digital devices with the less-cluttered environment to deliver their message.

Types of outdoor advertising

The umbrella of outdoor advertising covers almost everything that is outside the home.

• Billboards Advertising: It includes traditional hoardings, billboards, digital billboards, mobile billboards, 3D billboards, banners etc.
• Transit Advertising: It includes advertising on bus, metros, autos rickshaws, trains, subway, cabs etc
• Advertising on  Street furniture: Here advertisements are placed  on bus shelters, street benches, kiosks, parking garages, washrooms, park seats etc
• Cinema Advertising: It includes the commercials played before and during the screening of the movies in the theatre.   
• Others: Everything that does not fit in above heads is clubbed here, such as ambient advertising or guerilla campaigns.

Tips for outdoor advertising

1. Take it to Social Media: In order to stand out from your competitors, you need to genuinely make efforts to make your ads more attractive and appealing. Outdoor advertising provides immense opportunities for innovation and creativity. If you are going for Billboard advertising you can opt for 3D Billboards or mechanical billboards, in case of transit advertising Bus wrapping or Metro wrapping can be opted to give a larger than life image to the brand, and so on. All you need to be is more and more creative with your ad campaigns. Who knows your ad may get viral and get social media attention for free!  
2. Spend Money on High-Traffic spaces: The key to the success of any ad campaign is getting more and more eyeballs on your advertisement. Though cheaper ad spaces may appear tempting, and you may wish to do more of them, but its a waste of time and money. Instead, it’s better to do only one site that will render you million of views, rather than doing 10 sites and getting hardly some thousands of views.
3. Less is More: Considering consumers are mostly on the move when they read outdoor ads, they hardly spend 2-3 seconds on your ad. So you can not expect them to read long text contents. Thus you need to attract them with bright colours, appealing images and graphics with less of texts. Concision is tough, but long texts and more content will not get read and eventually waste all the efforts and money.

How can we help you with Outdoor Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Outdoor Advertising agencies in Bangalore. We understand the importance of Branding and Advertising very well & provide you with creative tailor-made solutions on Outdoor Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Outdoor  Advertising in Bangalore. For more inputs and best quotations on Outdoor Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post Outdoor Advertising – making a big impact! appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Let your Brand cruise through the city!

Where do we advertise when we need to reach the maximum consumers? And who are these consumers we are trying to reach?

Well Consumer is no different species! It is the General Public!

And the majority of this public prefer buses to commute within the city. When we think of the most popular and convenient mode of public transportation in Bangalore, BMTC Buses are the first thing that strikes our mind. And thanks to heavy traffic jams in Bangalore, a customer invest as much time, if not more, on the streets as they do staring at their TV Screens or reading Newspapers or scrolling through their Social Media. This makes Bus Advertising in Bangalore, the most effective medium to target potential customers. Moreover, with BBMP putting bans on hoardings and billboards in the city, Bus Advertising is the next enormous thing in Out of Home marketing media.

You may have realized, every time you were out, you were more likely than not to be attracted by these vibrant and colourful buses moving across the Bangalore roads, yet have you at any point acknowledged the fact that these are something more than just a mode of public transportation? Well, what if we say that it is the most prominent and promising opportunity of mass advertisement – A Moving Billboard, taking the whole brand on a cruise over the city streets!

Just imagine, how many individuals are on the roads, travelling in their cars, bikes, auto-rickshaws or simply standing at the road, and taking a gander at the ad placed on the buses, and the ones who are actually travelling in the buses and daily interacting with the advertisements placed inside it?  Thousands! Several thousand! Making it an effective method to reach a mass, diverse audience through constantly reminding them of your brand.

Top 5 Reasons Why Bus Advertising is your best Branding Partner in Bangalore?

1.They can’t zap it!

The adverts placed on Buses can not be turned off like television or Radio and thus can not be ignored. Here you’re not depending on the public to purchase or peruse a type of print media or turn on their radio or TV to hear or see your advert, the Brand is moving everywhere on the roads,  making it highly unmissable.

2. Provides blanket Coverage to the Brand!

Buses are moving throughout the city, every day and ads placed on them grab the eye of one and all and punctures the idea of an intended interest group or a target audience, something that brands are incredibly conscious about. Be it somebody who is driving a car, somebody who is riding a bike next to the bus, or walking on the footpath, a bus commercial will grab everyone’s attention, owing to its giant size and distinct ad space. Also, the brands can easily reach the consumers of tier-2 and tier-3 cities surrounding Bangalore, by placing their ads on KSRTC Buses which travel intercity.

3.Constant Reinforcement

Buses commute almost every day taking the brand wrapped on it, interacting daily with the prospective consumers and thus leading to constant brand reinforcement. So the next time they think of buying something, your brand is the first thing that strikes their mind.

4.Easy Segmenting and Targeting of Audiences:

BMTC provides different bus services like Suvarna buses which are the Non-Ac ones and the most cost-effective, and AC Buses such as Vajra Bus (It runs inside Bangalore city), Vayu Vajra Bus ( Connecting Bangalore city to the Airport). These bus services are differentiated according to their fares and facilities like seating and air-conditioning. This allows an advertiser the opportunity to segment inside bus ads to suit the socio-economic standing of the passengers travelling in the buses.

5.Cost-Effective

Bus advertising lasts for months and reaches out to a larger group of consumers, making it the most cost-effective mode of OOH advertising.

What are the advertising spaces available on buses?

Advertising in bus provides numerous branding avenues, starting from full bus wrapping, Bus Back Panel Advertising, Bus Side Panel Advertising, to various inside bus advertising options such as drivers seat back panels, passengers seat branding, etc.

Let’s discuss them in detail;

• Full Bus Wrapping: Bus Branding in Bangalore gives you the opportunity to the brands to wrap the entire bus with their adverts and bring their message to the bustling roads of the most popular city areas! Imagine a whole Bus wearing your Brand, moving all across the city, and providing a larger than life image to your brand.

• Bus Back Panels:

These are the advertisements placed at the backside of the buses. These ads are highly effective in fortifying a brand’s market presence. All the vehicles moving on the roads and waiting at signals can easily read the messages placed at the back.

Dimensions: 6Wx3H’

Material used: Vinyl stickers

Bus Type: These ads can be placed on BMTC Non-AC buses.

• Both back and side panel branding:

KSRTC buses provide the opportunity to advertise on both the side panels of the bus and bus back panel. And since these buses travel intercity, the ads placed here, achieves greater visibility, both in Bangalore and surrounding towns and cities.

Dimensions: 4Wx2H’ for back panel, Driver side bus panel 26WX4H’, Door Side Bus side panel 15WX 4H’

Material used: Vinyl stickers

Bus Type: KSRTC buses allow both side branding and bus back branding.

• Inside Bus branding: When looking for bus advertising options inside the Bangalore buses, brands may opt for Seat-Back Advertising. Here advertisements are placed on the back of all the seats of the buses, including and driver’s seat and passenger’s seats.

1.Driver’s seat back branding: Adverts can be placed at the back of the driver’s seat in the buses. These ads are visible to all passengers on the bus.

Dimensions: 20 W x 30 H Inches

Material used: Vinyl stickers

Bus Type: BMTC Non AC buses, Volvo buses

2.Passengers’ seatback branding: Here the ads are placed at the back of every passenger seat, thereby bringing your brand at the eye level of every passenger travelling in the buses, and capturing their utmost attention. And since these passengers are usually the daily commuters, these ads repeatedly grabs their attention and creates a familiarity with the consumer with high brand reinforcement, so the next time they are out to buy any product, your brand is the first thing that strikes their mind.

Dimensions: 11 W x 8 H Inches

Material used: Vinyl stickers

Bus Type: BMTC buses, Volvo buses

How can we help you with Bus Branding?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Bus Branding agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Bus Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Bus Advertising in Bangalore. For more inputs and best quotations on Bus Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post Bus Branding | Advertising In Bangalore appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Buses take up over 90% of public transportation in India, serving as one of the most economical and massive network of transportation which is prefered by all classes of the society. There are over 25 State Bus Services running throughout the nation, amounting to approximately 35,000 buses operating in urban areas itself.

Bus Services are mostly run by state government transport corporations and with the economic liberalisation, many state transport corporations have introduced various facilities such as low-floor buses for the disabled, air-conditioned buses, etc to attract more public to opt for public transport and help decongest the city roads.

So with all, that’s said and considering such massive popularity and tremendous reach of buses in India, What can be a better medium than Bus Branding to advertise your brand when you want to reach the maximum consumers?

Here we have listed 6 reasons why bus advertising is your best branding partner;

1.Can not be ignored!

Unlike television or radio advertisements, the adverts placed on Buses can not be turned off and thus can not be ignored. Here the brands are not depending on the public to purchase or peruse a type of print media or turn on their radio or TV to hear or see the ad, the Brand is moving everywhere on the roads, making it highly unmissable.

2.Geographical Targeting

With inter-state or inter-city Bus Branding, companies can easily reach surrounding tier-2 and tier-3 cities along with the major city consumers. State Bus advertising also provides the opportunity to geographically target the audiences. Brands can advertise on specific bus routes to ensure that the ads reach the targeted locations.

3.Bus Advertising provides blanket Coverage to the Brand

Buses are on the move 24*7! Thus the ads placed on the buses are always active. Moreover owing to its giant size and popularity, the ads placed on the buses grabs the attention of one all moving on the roads, be it the motorists, individuals driving the cars or the pedestrians walking on the roads, irrespective of their social or economic status, thus providing blanket coverage to the brand.

4.Constant Reinforcement

Buses are running on the same routes every single day, thus the ads placed on buses attract the commuters repeatedly, who are travelling on that route or location.  Also with inside bus advertising, advertisers can easily reach the daily commuters, leading to constant brand reinforcement. So the next time they think of buying something, your brand is the first thing that strikes their mind.

5.Easy Segmenting and Targeting of Audiences:

State bus corporations provide different bus services like non-Ac buses which are the most cost-effective ones, AC Buses and Volvo buses. These bus services are differentiated according to their fares and facilities like seating and air-conditioning. This allows an advertiser the opportunity to segment inside bus ads to suit the socio-economic standing of the passengers within the buses.

6.Cost-Effective

Bus advertising lasts for months and reaches out to a larger group of consumers, making it the most cost-effective mode of OOH advertising.

How can we help you with Bus Branding?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Bus Branding agencies in India. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Bus Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.

So with all, that’s said, why not create an impressive market presence with Bus Advertising in India. For more inputs and best quotations on Bus Advertising;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post 6 Reasons Why State Bus Advertising Is Your Best Branding Partner? appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Connecting Brands to Millions of Real People through Billboards!

With digital adverts assuming control over our lives, it’s easy to start questioning as to what extent the other forms of advertising are going to last!

Oh, rest assured, Billboards Advertising is going nowhere! They are getting progressively creative and are here to stay!

Imagine you’re cruising on Bangalore highways, pretending to be focused around your driving, blasting some nostalgic hit as loud as it gets. It will take some genuine interruption to steal your attention. All of a sudden there it is an irresistible, overwhelmingly cheesy pizza, the size of your car. You suddenly realise that you are starving. (But are you actually starving?). And the very next moment you’re searching for that pizza store nearby! You truly need to get your hands on that pizza now. Well, Ladies and gentlemen, that’s the power and intensity of a brilliant Billboard Advert.

Billboards are here to stay!

You may underestimate Billboard Advertising, as it only makes up around 7% of the total ad spending pie. But while radio, print, and television ads have declined in prominence, Billboards are enjoying consecutive growth, with approximately 30-40% increase in ad spend since 2010. And by 2021, billboards are expected to grow to a $30 Billion industry.

How location plays its role?

The effectiveness of Billboard advertising greatly depends on the location we choose to place our ad and the attractiveness of the same. For instance, LinkedIn recently conducted a billboard campaign in Bangalore. And since Linkedin is majorly focusing on working professionals, their strategy involved advertising on Billboards near IT parks, which is a definite hotspot for working individuals who use the internet on a daily basis and are Linkedin’s target group.

Innovation in Billboards

First, let’s take some steps back…

In the past, Billboards were created by pasting sections of papers together to form one image. But nowadays, digital printing on vinyl, flex or fabric material allows the entire image to be printed on one sheet and can be erected very quickly and easily.

Also, the way Billboards were used in the past has drastically changed with time. Advertisers are looking for more and more innovative and attractive ways to allure their TGs, such as 3D Billboards, Digital billboards, Scented Billboards, Back lit or front-lit Billboards, Mechanical Billboards etc.

So Why not place your brand on the top, that catches everyone’s eye and impulse your audience to rush to the stores immediately!

How can we help you with Billboard Advertising?

BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We are a renowned name in Billboard Advertising agencies in Bangalore. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions on Billboard Advertising in Bangalore, helping you present your best self to the potential customers and building an edge against your competitors.

For more inputs and best quotations on Billboard Advertising in Bangalore;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post Billboard advertisement in Bangalore appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

1. You are driving your car to office and suddenly your eyes fall on the parked vehicle to your left displaying an ad which is too attractive to ignore.
2. You are sitting in an aircraft, browsing through the airline’s magazine and you stop at the page with an ad of your interest.
3. You are in the movie hall with your family and suddenly the catchy jingle of an advert forces you to look at the big screen.
4. You book an app cab and it reaches you all wrapped up in an advertisement promoting a brand.

Have you ever considered how great it would be if your brand reaches the consumers the same way others reached you?

All of this can be achieved with Out-of-Home Advertising, also known as Outdoor Advertising. This marketing strategy being new in the market gives the advertisers an edge against their competitors.

5 Reasons to Consider Outdoor Advertising:

1. Increased Brand Recall: It is an innovative and clutter-free Advertising medium which builds immediate Brand awareness amongst the customers due to the high retention ratio.
2. Noticeable & Engaging: A large number of individuals, even while going through their mundane routine, are forced to notice advertisements since they are all-pervasive.
3. Always Working: As it is working 24-hours and is clearly visible and readable, it provides a high-impact medium of communication and branding.
4. Unlimited Possibilities: The choice of media and design are endless. One can choose anything from a bus shelter advertising to cabs and auto-rickshaws, from billboards to human banners, from mall branding to cinema screen Advertising…and the list goes on!
5. Flexibility: It gives the flexibility to focus on the geographic areas that the advertiser wishes to target such that the ad is displayed at a place where the best impact can be made.

BuyMediaSpace helps the advertisers to develop a perfect media mix as per their requirement and within their budget to create a lasting impact on the potential customers.

For more inputs and best quotations on recruitment Advertisement in Kolkata

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

The post Top 5 Reasons to Consider Outdoor Advertising. appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

The reasons why Bus Advertising in Bangalore will be beneficial are mentioned below:

Huge reach

As of January 2017, Bangalore city had more than 6000 AC Volvo buses and most of them can be used for advertising. More than 50 lakh commuters use the bus daily and advertising on the bus will incredibly increase the reach of the advertisement, making it visible to all age groups.

Interesting advertising options available

Advertisers can use both the insides and outsides of the Volvo buses. Branding is available on the backside of the bus seat, driver’s seat and grabs handle inside the bus. A larger than life image of the advertisement can also be advertised on the exterior of the bus, which will automatically catch the eyes of loads of people while on the road.

Reach the Elite

AC Volvo buses in Bangalore are quite expensive and it is very likely to the premium segment of the society there. Advertising on the bus will ensure that the advertisement will reach the elite segment of the society.

Route level targeting

With bus advertising in Bangalore, it will become easy to target at a geographical level within the city.

Low advertising rate

Per reach cost of bus advertising in Bangalore is economical and quite low. The high reach is beneficial and the buses ensure that cost per reach remains low Bus advertising.

Captures Audience

People spend a considerable amount of time sitting in the buses. With Bangalore traffic being one of the slowest moving, a daily commuter spends around 35 minutes to 1:30 hrs inside the bus. With not much to do, any advertisement inside the buses will attract the audience.

The popularity of Bus advertising in Bangalore is clear from the fact that various popular brands such as Swiggy, Sobha, Prestige, Lenovo, Flipkart and Amazon are using the buses for advertising.

If you want to advertise in buses in Bangalore and are looking for best rates and discounts, check out Buymediaspace now.

The post Bus Advertising in Bangalore appeared first on Latest stories from Media, Advertising, Marketing and Startup world.