On that note, to increase business Food aggregators like Zomato and Swiggy have extended their business to small towns and are witnessing considerable growth in their revenue in the past few months. The delivery companies are also increasing their partnership with cloud kitchens to keep up with the changing scenario.

Due to the work from the home condition, most of the city dwellers have moved to their hometowns during this pandemic and it has been found that one in every five users opens their app from small towns. One-third of the relocated individuals have started ordering from their new locations.

The report also found that the delivery time is found to be three minutes earlier in small towns when compared to buzzing cities due to less traffic in smaller towns. At first, people were very much concerned about safety and sanitation but due to the company’s contactless delivery and strict safety measures, the orders started to pick up.

In this pandemic, around 10% of the restaurants have been shut permanently and only 17% are allowing dine-in options. So, this partnership of cloud Kitchen ventures with food aggregators has increased its profits in recent times.

The post Indian Food Delivery Apps Move to Smaller Towns appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Launched in 2018, Circle focuses on providing locally relevant information to the Indian users in their local languages. It was active in over 120 districts in the states of Uttar Pradesh, Rajasthan, and Kerala. The platform has around 1000 volunteers delivering content to the users.

Sharechat has a large user base in India housing 130 Million active users per month. The platform attained an immense success among Indian users as they provide contents in 15 Native languages. On this association, the 15-member team of Circle has joined with ShareChat to continue building its community-driven user-generated hyperlocal content ecosystem.

Commenting on this acquisition, Shashank Shekhar, CEO and Co-Founder of Circle said “Circle was started with a vision to provide trustworthy locally relevant information to Indian language internet users. The platform evolved as an invisible thread to bridge the gaps in content being made available to non-English speaking internet users, through relevant and contextual hyperlocal content. As we intend to scale up across India and replicate the model in other forms of the content genre through a robust UGC strategy, we could not think of anyone better than ShareChat to partner in the journey. With the help of their wide reach, expertise in the language-first approach, powerful content serving algorithms, we will soon be reaching out to the majority of the districts across India. We are excited to be a part of ShareChat.”

The post ShareChat Takes Over Circle Internet appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

The channel aims to deliver quality content to their viewers by having a steady team. The channel has been active in social media since July 2019 and has received a positive review in digital platforms.  Their digital portals have a solid viewership count of 25 Million every month. Their content videos have around 220 Million views on YouTube and have considerably many followers on Facebook and Instagram.

The brand is being promoted by News Space Veterans, S Ravikumar who is the CEO of News First Kannada and S H Maruthi, the Editor-in-Chief of the venture. According to the Editor-in-Chief, “Content strategy, production treatment and programming format will be the key pillars that will help News First Kannada stand out in the monotonous news space. News First Kannada will be a 24×7 Kannada News Channel catering to the quality conscious viewer. We will embrace a holistic approach to upgrading the quality of news treatment, production, content and formats. Quality content always finds takers. It includes doing stories well and presenting them even better. Currently, there is stagnation in existing production formats. We will ramp up with high-quality graphics and production.”

Commenting on their future endeavors, Ravikumar, the CEO of News First Kannada says, “We expect a reasonable and steady growth given the market response that we are receiving.” The stated vision of the company is to create South India’s most-watched TV and digital news network by 2025. Commenting on this he adds, “Our plans for creating a pan South Indian brand are contingent upon the success of our Kannada venture. At the same time, we are exploring opportunities to be present across South India.”

The brand’s primary focus is to reach every home by the end of the year and use new and innovative ways of delivering news to keep their audience engaged while providing valid content.

The post News First Kannada Is All Set For Its Launch appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

To provide the critical healthcare equipment to West Bengal the Company has utilized the sanctioned CSR budget (for the fight against Covid-19).

Speaking on this initiative, Punit Goenka, Managing Director, and Chief Executive Officer, ZEE said, “ZEE is committed to standing with the West Bengal Government in its fight against Covid-19. We hope that the donated critical equipment will help the state to address the challenges faced due to the ongoing pandemic and strengthen its overall healthcare infrastructure.”

In a letter issued to ZEE, Narayan Swaroop Nigam I.A.S, Secretary, Health & Family Welfare Department, Govt. of West Bengal said, “We express sincere thanks on behalf of the Govt. of West Bengal to ZEE for its kind gesture of contributing critical healthcare equipment to West Bengal. The support provided will go a long way in providing proper treatment to Covid-19 affected patients in the state.”

ZEE had committed to donating 240+ ambulances, 46,000+ PPE kits, 90+ oxygen humidifiers & 6,00,000 Daily Meals, in its national level CSR drive towards enhancing the country’s healthcare infrastructure against Covid-19. The donation to the state of West Bengal is in line with this national level CSR drive.

At a national level, ZEE has also financially supported over 5000 Daily Wage Earners working directly or indirectly with the Company. Further, 3400+ employees have contributed towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were donated to PM CARES Fund.

The post Zee Entertainment Supports West Bengal by Donating Critical Healthcare Equipments appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

The campaign, called “Level Up Your Imagination”, is LEGO®’s largest activation of the year. It encourages kids to step into meaningful play by elevating their creativity. To support the campaign, Wunderman Thompson Hong Kong created a mobile game and social media content that integrates with LEGO®’s larger in-market activation strategy. The campaign spans two markets – Hong Kong and Taiwan.

The game is available on mobile via this link: hk.legosummer2020.com

Currently, Wunderman Thompson Hong Kong is LEGO® ’s social media agency in Hong Kong. In past campaigns such as Brick at Home and LEGO® Vehicles, it has supported the brand.

“Our relationship with Wunderman Thompson Hong Kong over the years has given us the confidence to entrust our biggest campaign of the year to them. Our shared ambition is to reach out to more local kids, bringing them truly rewarding and stimulating play experiences that inspire their creativity and imagination,” said Candice Wong, Digital Marketing & E-Commerce Manager, LEGO® Hong Kong & Taiwan.

“It’s incredibly rewarding to partner with one of the world’s most iconic brands, and to help take LEGO® into the hands of children across Hong Kong who will treasure their experience of play and discovery,” says Matthew Parry, Managing Director, Wunderman Thompson Hong Kong.

The post Lego Assigns Digital Remit Of its Summer Campaign To Wunderman Thompson appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

As per the reports, the app is all set to be launched by December this year. The move came after Reliance Jio had raised $20 Bn from its 15 investors. Reliance digital services through its Jio plans has increased its range of offerings in eCommerce, online grocery, healthcare, and video conferencing, among others. Recently Reliance acquired an online pharmacy NetMeds in order to boost its presence in the field of e-pharmacy. Amazon, on the same line, has tried to increase its online grocery service. In its recent move, it entered the pharmacy and online food delivery segment.

Chairman of Tata Sons Natarajan Chandrasekaran, said that the new ‘Super App’ would help consumers to avail of a range of services, that includes the food and grocery ordering, fashion and lifestyle, consumer electronics and consumer durables, insurance, and financial services, education, healthcare, and bill payments.

The concept of ‘Super App’, first originated in China, when there was a ban from the government on western apps such as Google, YouTube, and Twitter, among others, which triggered the rise of the homegrown app.

Initially, it was seen as a puppet app under the Chinese Government, but the success of WeChat has made the people sit back and ponder. It was launched in 2011 by Tencent which was a Chinese internet giant as a messaging platform, but with the success of the app, it brought in it other features like order takeout, online flight booking, digital payments, movie bookings, and ride-hailing services, among others. WeChat with time became one of the world’s largest standalone mobile applications with 800 Mn monthly active users,

The hike is one such example which says why the super app might be a failure in India. Indian market which is used to western apps puts a lot of competition to homegrown apps in India and this opens up a lot many ways for customers to choose apps from various segments like cab-hailing, hotel and flight booking, movie tickets, food delivery, and eCommerce among others. The huge amount of choices available to the customers in India makes customer loyalty for one single app a big dream and people tend to move from one app to the other. So it ends up like there is only one Super app in India which stands to be the smartphone that has a loyal customer base and it goes up to 500 Mn. It also has a large number of Internet users which makes the country the first option for tech companies to establish their markets.

The post Tata Digital Plans To Launch Integrated ‘Super App’ To Combine Company’s Consumer Offerings appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Prasan Firodia, Managing Director, Force Motors, said, “There has been huge excitement and anticipation since the new Gurkha was revealed at the Auto Expo earlier this year.  Our vision for Gurkha is to make it the most capable and enjoyable off-roader/recreation vehicle in India. We wanted to collaborate with a partner who understood our vision and could help us unlock the next growth story for Gurkha, and DY’s approach matched our ambition perfectly. I look forward to creating an exciting story for Gurkha and its tribe with their team.”

Tresa Paul, Managing Director & CEO, DY Works, says, “There are offroaders and then there is the Gurkha – it’s a cult brand adored by its customers. The revamp of the Gurkha under the new platform is a vehicle that is unparalleled for offroaders and recreational enthusiasts alike in India. We are excited to design this brand and bring the new avatar alive. Our design thinking approach embedded with deep cultural insights will shape a strong growth strategy for the new Gurkha. Force Motors has a portfolio of iconic brands and partnering Force is a proud moment for us at DY.”

The post Force Motors Brings Onboard DY Works appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

As per the source, the ministry is trying to implement the best advertisement code taken from other countries like New Zealand, the United Kingdom, and the United States.

“A draft discussion paper will be uploaded on our website for stakeholder consultation. There is a need to have a code for the benefit of consumers and also to help identify quickly which fall under the misleading category, otherwise, there will be a sea of complaints about misleading advertisements,” said an official.

Advertising Standards Council of India is a self-regulatory voluntary organization in the advertising industry that has framed a code for self-regulation in Advertising which is rigid in itself. The need for a new code was felt after the center had informed the central consumer protection authority about misleading advertisements. “There is a need to bring the proposed under the regulation for their effective compliance. Simple guidelines won’t have the desired impact,” a source said.

In the case of Celebrity endorsers, the Act specifies that the company must be clear with its contents and claims to the endorsers.
Countries that follow a strong consumer protection rule specifies that the codes are framed in order to make sure that every advertisement displayed must be legal and truthful on its claims.

The post Government Aims To Curb Misleading Ads; Studies Foreign Codes appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

It has now asked compensation of Rs 2.8 lakh as a part of the damage. VLS Foods who manufactures products for Hands On Trade has marketed under the alleged trademark. Havmor further claimed that Hands On Trade have used a similar trademark to sell cereals, chocolate flakes, corn flakes, pickles, and ketchup. The ice cream brand further said that they came to know about this illegal adoption of the trademark from the month of May when the company employees came across these products being displayed in Grofers for sale. In addition to it, Havmor has also claimed that Hands On Trade had applied for trademark registration on the 10th of January for which even the trademark has mentioned it as ‘finding the trademark identical and similar’.

Havmor, on May 29, sent a notice to all the three companies, in reply to which, Hands On Trade had said that the full name of the trademark displayed is ‘Usha Aunty’s Havemore’ and this is what makes it different from another trademark. However, Havmor protested saying that the company had applied for the registration of the name Havmor which is quite misleading in itself.

Jaideep Verma who is the lawyer for  Hands On Trade had refused to comment on the matter which is still in sub judice and the case is running at Ahmedabad civil court, the next hearing for the same will take place next on September 4.

The post Havmor Accuses Delhi-based Brand Of Trademark Theft appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Before this, he was working at HP Inc and then joined Facebook in 2018. During his time as the Chief Marketing Officer, he increased Facebook’s Global advertising to make people trust their platform and remove misinformation and privacy issues. He also made sure that the advertising agencies Facebook worked with comprised of more women, people of colour and diverse sexuality to make the workplace open to all sorts of people.

“Given the historical inflection point we are in as a country regarding racial justice, I have decided to dedicate 100% of my time to diversity, inclusion and equity. Although these issues have been core to my purpose for many years and they were an important element of my work, I want to make them my sole focus,” said Antonio in his statement.

He also announced that September 18 would be the last day working for Facebook and they are currently looking for a suitable successor for his position.

The post Antonio Lucio Steps Down From His CMO Role in Facebook appeared first on Latest stories from Media, Advertising, Marketing and Startup world.