Chumbak Has a New Brand Identity

Chumbak, a Bengaluru based lifestyle brand, has unveiled its new logo which features its iconic Chumbak Owl.

Started as a souvenir store around 10 years ago, now they have evolved into a lifestyle brand with around 70 stores in India.  Their products range from home furnishing items to dining, décor, accessories, and apparel.

They have announced that the reason for this new logo is because Chumbak has grown into a global brand. Initially, it was solely based upon Indian designs and perspective but now it is exploring various cultures from all around the world. The main reason for this change is to connect with a wider audience on a global level.

The design has been created by its in-house brand team and Bull Design, an external agency. The logo mirrors the brand’s idea of wit, warmth, and authenticity using the Serif typography.

Vivek Prabhakar, Co-founder of Chumbak, said, “When we launched Chumbak ten years ago, the logo was designed to reflect the quirky, young brand positioning. At the time, the logo enabled us to stand out in a serious retail landscape. It worked perfectly with the initial product range that was India inspired. Over the years, we’ve not only expanded our product range but also presented an evolved, globally relevant design language. The new logo represents & establishes that shift.”

The executive producer of Chumbak, Vasant Nangia had said that in the last ten years, Chumbak had successfully diversified its product portfolio and scaled to appeal to audiences across the country and this new brand identity will reflect their mission to be an evolved and globally relevant, design-led lifestyle brand.